C-Suite Advisors

Marketing and Public Relations

Top Posts

The Fumbles and Touchdowns of Cause Marketing in Super Bowl LVIII

2024’s Super Bowl marked a sharp decline in cause marketing. Instead of impact, the focus was largely fixed...
By Emily Kane Miller | Ethos Giving

Influencer Infatuation: Are Brands Mistaking Followers for Genuine Advocacy?

You can buy followers, likes, and comments, but what you can't buy is true engagement, the kind that comes...
By Erik Huberman | Hawke Media

The Psychological Side of Affiliate Marketing

Affiliate marketing continues to grow, but I have learned that there are several psychological principles...
By Kyle Mitnick | Mosaic Digital Systems

Breaking Barriers Through Performance At The XX Project Wellness Heimat Event

“Breaking Barriers: Personal Growth Through Endurance” featured MMA fighter and Nike personal trainer...
By Michelle Edgar | The XX Project

Making an Impact on and off the Mountains: Q&A with Sophie Bambuck, Global Chief Marketing Officer, The North Face

The discussion revolved around The North Face’s mission to disrupt the outdoor industry for progress and...
By Jessica Nuremberg | SOUNDBytes

Why You Should Overinform Your Marketing Partners

If you’re a CMO or CEO looking to give yourself an advantage with your marketing and outreach —...
By Mike Schaffer | Echo-Factory

Supercharge Marketing ROI With AI

Unleashing the Power of Artificial Intelligence to Unlock Groundbreaking Marketing ROI
By Royston G King | Royston G King Group & Companies

How Slow Marketing Builds Lasting Client Relationships and Exceeds KPIs

Set the pace of a project to establish trust with your client for long-term program success.
By Jodi Katz | Base Beauty Creative Agency

Balancing Tradition and Innovation: Q&A with Vanessa LeFebvre, Global President, Champion & Hanes Activewear

In this interview, we delve into her leadership approach, emphasizing the importance of maintaining the...
By Jessica Nuremberg | SOUNDBytes

Shrinking Marketing Departments Can Lead To Growth

Let’s look at both the real challenges we and our clients have faced implementing an “insourced marketing...
By Mike Schaffer | Echo-Factory

Is Retail Dead? Think Again: Q&A with Sephora Global Chief Brand Officer Steve Lesnard

In our interview, we discuss the importance of retail and Sephora's unwavering focus on the consumer...
By Jessica Nuremberg | SOUNDBytes

6 Networking Tips for Startup Founders

I’ve met some awesome collaborators and made longtime friendships from networking. In this article, I’ll...
By Jeff Weisbein | Hype Lab



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