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Marketing and Public Relations

Top Posts

Brand and Performance Media In 2024: A Q&A with True Religion CMO, Kristen D’Arcy

D’Arcy discusses her brand’s strategy of integrating brand and performance marketing through...
By Jessica Nuremberg | The Marketer's Collective

How to Find the Right Marketing Personalization Tools for 2024

The world of personalization tools is vast and ever-evolving, encompassing solutions for various marketing...
By Joshua Maddux | 95Visual

Why Specialized Businesses Might Need to Look for a Specialized Marketing Agency

If you’re a CMO or marketing director, you don’t need a marketing agency that’s in love with your...
By Mike Schaffer | Echo-Factory

The Power of Personalized Marketing in 2024

This comprehensive guide equips you with the knowledge and insights to craft personalized journeys that...
By Joshua Maddux | 95Visual

Want Results? Hire a Marketing Expert

Here’s why you should work with a creative marketing agency that knows your industry inside and out
By Jodi Katz | Base Beauty Creative Agency

The Fumbles and Touchdowns of Cause Marketing in Super Bowl LVIII

2024’s Super Bowl marked a sharp decline in cause marketing. Instead of impact, the focus was largely fixed...
By Emily Kane Miller | Ethos Giving

Influencer Infatuation: Are Brands Mistaking Followers for Genuine Advocacy?

You can buy followers, likes, and comments, but what you can't buy is true engagement, the kind that comes...
By Erik Huberman | Hawke Media

The Psychological Side of Affiliate Marketing

Affiliate marketing continues to grow, but I have learned that there are several psychological principles...
By Kyle Mitnick | Mosaic Digital Systems

Breaking Barriers Through Performance At The XX Project Wellness Heimat Event

“Breaking Barriers: Personal Growth Through Endurance” featured MMA fighter and Nike personal trainer...
By Michelle Edgar | The XX Project

Making an Impact on and off the Mountains: Q&A with Sophie Bambuck, Global Chief Marketing Officer, The North Face

The discussion revolved around The North Face’s mission to disrupt the outdoor industry for progress and...
By Jessica Nuremberg | The Marketer's Collective

Why You Should Overinform Your Marketing Partners

If you’re a CMO or CEO looking to give yourself an advantage with your marketing and outreach —...
By Mike Schaffer | Echo-Factory



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