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Jodi Katz '22 Contributor Since 2022

Founder and Creative Director | Base Beauty Creative Agency

Biography:

Jodi Katz is the host of the long-running podcast, “Where Brains Meet Beauty.” She has been a respected voice in the beauty and wellness industry for over 20 years, 15 of them as founder and creative director of Base Beauty Creative Agency (NYC) — her groundbreaking boutique outfit whose holistic, integrated approach to marketing high growth brands has revolutionized the industry and taken companies owned by the likes of ColgateChurch and Dwight and Estee Lauder, to unprecedented levels of sales and cultural impact.

Under Katz leadership, Base Beauty has accelerated growth across all sales channels and marketing touchpoints, breaking down client silos to craft needle moving campaigns for CliniqueEltaMD SkincareConairTom’s of Maine, and others. She has laid the foundation for her eventual rise in the beauty marketing industry with a resume of unique “steppingstone” jobs with BBDOCosmopolitan, Glamour, digital start-ups, and beauty brands. She made her breakthrough as a copywriter with the skincare company, Bliss, and a concurrent side hustle freelancing for Avon.

After numerous gigs and full-time positions as a copywriter, Katz took the reins as creative director for the global prestige French brand L’Occitane en Provence for four years. Over the course of her career, Katz has been featured in top beauty industry publications such as CEWWWDBeauty Independent and BeautyMatter, among others.

Thought Leadership By Jodi:

Why Empathy in the Workplace Is Good for Business

A leader’s empathy is rewarded tenfold with employees who return loyalty, dedication, and a desire to...
By Jodi Katz | Base Beauty Creative Agency