Mike Schaffer '18 C-Suite Advisor Since 2018
Founder & CEO | Echo-Factory
Biography:
Mike is founder and CEO at Echo-Factory, a Digital Agency headquartered in Pasadena, California. Echo-Factory works with a range of clients, including established companies like FujiFilm, MagLite, and Audi USA, as well as startups and local companies that are investing in rapid growth. The agency has been awarded many times for its work, including two “Best in Show” ADDY® awards. Today, Mike’s primary role is as a marketing consultant and brand strategist.
Thought Leadership By Mike:
Telling AI-Marketing Hype from Reality
How can C-Suite executives tell the difference between AI hype and AI value? There’s no silver bullet, but...
Why Specialized Businesses Might Need to Look for a Specialized Marketing Agency
If you’re a CMO or marketing director, you don’t need a marketing agency that’s in love with your...
Why You Should Overinform Your Marketing Partners
If you’re a CMO or CEO looking to give yourself an advantage with your marketing and outreach —...
Shrinking Marketing Departments Can Lead To Growth
Let’s look at both the real challenges we and our clients have faced implementing an “insourced marketing...
Sports Advertisers Are Demanding More Than Awareness, and You Should Too
Definitive action trumps the noise of mere visibility
Digital Marketing Even Your CFO Will Love
Mike Schaffer, Founder & CEO of Echo Factory, shares with us the four formulas that will prove your impact on...
Separating the Brilliant From the Bull**** in Ad Tech
How I learned to value ROI when making purchasing decisions, even in the ad tech space
Giving To Yourself
Michael Schaffer of Echo Factory explains how philanthropy and charity can be one of your smartest business...
What Happened to ESPN and How to Make Sure it Doesn’t Happen to You
Exploring the very public tumult and downfall of ESPN, a strong and identifiable American brand
Trigger Systems
Taking steps to ensure the words "Public Relations" and "Nightmare" never come together
Bringing Brands Across the Pond How European brands can succeed in the U.S.
How European brands can succeed in the U.S.
Is Modern Advertising Art?
Art and culture go hand in hand. Culture and marketing are symbiotic. But art and advertising? That’s a...
Want to Control the Conversation? Make It Easy for the Media
When Lumber Liquidators stock (NYSE:LL) plunged 60 percent in late February of this year, it wasn’t because...
Thinking About Acquisition? Think About Branding
Bringing in a CFO to “clean up the books” before acquisition is a common process. Even if the books...
The Faux Resurrection of Branding
It has been announced that branding is dead, and perhaps has been for some time. Wired claimed it in 2004....