C-Suite Advisors

Marketing and Public Relations

Top Posts

Balancing Tradition and Innovation: Q&A with Vanessa LeFebvre, Global President, Champion & Hanes Activewear

In this interview, we delve into her leadership approach, emphasizing the importance of maintaining the...
By Jessica Nuremberg | SOUNDBytes

Shrinking Marketing Departments Can Lead To Growth

Let’s look at both the real challenges we and our clients have faced implementing an “insourced marketing...
By Mike Schaffer | Echo-Factory

Is Retail Dead? Think Again: Q&A with Sephora Global Chief Brand Officer Steve Lesnard

In our interview, we discuss the importance of retail and Sephora's unwavering focus on the consumer...
By Jessica Nuremberg | SOUNDBytes

6 Networking Tips for Startup Founders

I’ve met some awesome collaborators and made longtime friendships from networking. In this article, I’ll...
By Jeff Weisbein | Hype Lab

Music Branding Field Guide with Joe Belliotti and Rebecca Jolly

SoundBytes celebrates the release of industry leaders and co-authors Joe Belliotti and Rebecca Jolly’s...
By Michelle Edgar | The XX Project

Social Impact in SuperBowl LVII’s Ads: 2023 Brought Less Soul, More “Hug”

Below we share our take on what this year's Super Bowl ads got right, and what could be fine-tuned to take...
By Emily Kane Miller | Ethos Giving

Gearing Up for My Annual Super Bowl Cause-Marketing Analysis

With countless companies incorporating cause-related efforts into their spots, which ads represent the real...
By Emily Kane Miller | Ethos Giving

Struggling to Find Traction in a Slumping Commercial Real Estate Market? Here’s How to Market Better—and Smarter

Four tips for commercial real estate professionals looking to harness the power of innovative communication...
By Nathan Miller | Miller Ink

5 Proven Lead Gen Strategies for B2B Media in a Tough Economy

Q&A with James Karklins, President and Founder, and Justin Berger, Chief Operating Officer at 7 Knots Digital...
By James Karklins | 7 Knots Digital

Future Forward In Culture Marketing With Oakley’s Reggie Casagrande

Oakley's Head of Strategy, Reggie Casagrande on her approach to culture marketing, diversity and inclusion,...
By Michelle Edgar | The XX Project

How to Create a Killer Event Website

Preparing to host your next big event? Here’s how to create an event webpage to not only draw a crowd but...
By James Karklins | 7 Knots Digital



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