Connect With Michelle:

Michelle Edgar '21 Contributor Since 2021

Founder & CEO | The XX Project


As an executive in the entertainment business, over the last 10 years Michelle Edgar has helped artists build out their brands and accelerate their reach having worked across all facets of the business as an agent at ICM Partners to record executive at Warner Bros. Records, Epic Records, and Redlight Management. Her passion for supporting her clients stems from a lifelong love of music, beginning to play the piano at the age of five and growing into a trained concert. She applied that same diligence and focus to her love of sports and discovered her inner athlete on the track. Today, she has achieved her athletic goal as an All-American sprinter at the age of 38. “Just Do It” is her mantra and the way she lives her life.

Her goal when the shutdown happened was to get back on track and connect with her purpose and passion, while challenging herself both mentally and physically. As a woman in business, advancing into leadership roles in corporate America is fraught with hurdles and ceilings. She felt pursuing her law degree focused on entertainment, media and sports at UCLA Law would enable her to strengthen her skillset and further her path in being an unstoppable force in business.

Ten years ago she founded The XX Project to empower women in business, help them source business opportunities build a network and advance in their personal and professional journeys. Twelve years ago she founded Music Unites, a non-profit charity organization supporting music education and works closely in partnership with the Compton Unified School district. This summer, Music Unites is kicking off a summer program with TBWA\Chiat\Day LA “Shaping Today’s Culture” together with the Compton Unified School District offering an Advertising 101 virtual academy 6-week program for GEAR UP-Compton to ignite students creativity.

Thought Leadership By Michelle:

Unlocking Success: 10 Pearls of Career Wisdom from Leading Women in Business

Last month, a power panel of C-suite women convened at Neuehouse Venice to discuss propelling partnership and...
By Michelle Edgar | The XX Project

Music Branding Field Guide with Joe Belliotti and Rebecca Jolly

SoundBytes celebrates the release of industry leaders and co-authors Joe Belliotti and Rebecca Jolly’s...
By Michelle Edgar | The XX Project

Future Forward In Culture Marketing With Oakley’s Reggie Casagrande

Oakley's Head of Strategy, Reggie Casagrande on her approach to culture marketing, diversity and inclusion,...
By Michelle Edgar | The XX Project

The Future of Fashion and Leadership with PacSun

PacSun President Brieane Olson sheds light on propelling retail forward through partnerships across music,...
By Michelle Edgar | The XX Project

The Future of the Creator Economy & Gaming: Q&A with Vincent Borel, General Manager, Logitech for Creators

The future is bright for creators at Logitech with Vincent Borel leading the charge as general manager....
By Michelle Edgar | The XX Project

The Current State of NIL and What Lies Ahead

Use of their name, image, and likeness (NIL) allows college athletes to receive financial compensation.
By Michelle Edgar | The XX Project

Creating A New Blueprint for Life—at Any Age

Finishing law school at UCLA gave me an empowering perspective for my career and company.
By Michelle Edgar | The XX Project

Keeping Aware of Breast Cancer: How To Gather Your Adversities and Come Out Stronger

Coming to terms with the possibility of malignancy can understandably uproot your life. Let me share what...
By Michelle Edgar | The XX Project

Exclusive Coverage: USATF Masters Outdoor Championships

How one woman’s unexpected running journey can inspire you to reach new heights in your own life.
By Michelle Edgar | The XX Project

How to Run for Life

My inner athlete propelled me to level up.
By Michelle Edgar | The XX Project