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Giving To Yourself

Michael Schaffer of Echo Factory explains how philanthropy and charity can be one of your smartest business...
By Mike Schaffer | Echo-Factory

What Happened to ESPN and How to Make Sure it Doesn’t Happen to You

Exploring the very public tumult and downfall of ESPN, a strong and identifiable American brand
By Mike Schaffer | Echo-Factory

Want to Control the Conversation? Make It Easy for the Media

When Lumber Liquidators stock (NYSE:LL) plunged 60 percent in late February of this year, it wasn’t because...
By Mike Schaffer | Echo-Factory


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