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Thinking About Acquisition? Think About Branding

Bringing in a CFO to “clean up the books” before acquisition is a common process. Even if the books...
By Mike Schaffer | Echo-Factory

The Faux Resurrection of Branding

It has been announced that branding is dead, and perhaps has been for some time. Wired claimed it in 2004....
By Mike Schaffer | Echo-Factory



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