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Articles
Why Taking Marketing In-House Could Be Your Biggest Business Mistake
An outsourced CMO shares two cautionary tales of what can happen when companies try to take all their...
By Erik Huberman
| Hawke Media
When You’re a CEO, You Don’t Have Time to Play the Victim
Instead of dwelling on what’s out of your control, focus on what you can do
By Erik Huberman
| Hawke Media
Driving Engagement for Art and Cultural Organizations
Connect communities through art and culture with relevant branding and user experiences
By Matthew Zehner
| Zehner
Why Maintaining Transparency is a Marketer’s Responsibility
With so many agencies participating in dishonest media buying practices, it’s up to marketers to maintain...
By Erik Huberman
| Hawke Media
Help Me, Help You
Why Bringing Your Marketing In-House May Be the Worst Business Decision You Can Make
By Erik Huberman
| Hawke Media
Collaboration and Community: The Keys to Successful Events
Face-to-face interaction is becoming more and more valuable in this increasingly-digital world. Creating your...
By Erik Huberman
| Hawke Media
How Retention Based Pay Helps Client Relations
An in-depth look into rewarding an employee with retention based pay to maintain their drive and a client's...
By Erik Huberman
| Hawke Media
How to Stay Relevant in an Ever-Evolving Industry
Tips and tricks for marketers to stay in the know
By Erik Huberman
| Hawke Media
Digital Marketing Even Your CFO Will Love
Mike Schaffer, Founder & CEO of Echo Factory, shares with us the four formulas that will prove your impact on...
By Mike Schaffer
| Echo-Factory
The Humanity of an Artificially Intelligent Marketplace
Jeffrey Stewart discusses using Amazon Go – the AI-driven convenience store of the future – as the...
By Jeffrey Stewart
| Definity First
The Humanity of an Artificially Intelligent Marketplace
Michael Abraham talks using Amazon Go – the AI-driven convenience store of the future – as the barometer...
By Michael Abraham
| DefinityFirst
Separating the Brilliant From the Bull**** in Ad Tech
How I learned to value ROI when making purchasing decisions, even in the ad tech space
By Mike Schaffer
| Echo-Factory