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Articles
From Ego to Empathy: A CEO’s Perspective for Industry Transformation
When we act from empathy, the world feels it. We feel its hope, and genuineness. And the action is proactive,...
By David Angelo
| David&Goliath
Digital Marketing New Year’s Resolutions: Outlining Best Practices for 2020
Bernard May, CEO of National Positions lists the best marketing practices for 2020.
By Bernard May
| National Positions
20 Ways to Create a Great Company Culture in 2020
David Angelo shares the lessons he's learned over the past 20 years.
By David Angelo
| David&Goliath
The History and Power of Facebook Ads All Marketers Should Know
Here are a few things we can all use to improve our marketing efforts on Facebook.
By Tony Adam
| Visible Factors
Ways to Future Proof Your SEO Strategy
The more holistic your SEO Strategy is, the less you will be chasing algorithm updates by Google.
By Tony Adam
| Visible Factors
Purpose-Led Marketing is the New Black
Why a brand’s purpose should be front and center in marketing, and how that can lead to legendary success
By Erik Huberman
| Hawke Media
The Global Rise of User-Generated Video
Jon Cornwell & Preeya Naul explain how their company, Newsflare, is impacting the digital media &...
By Jon Cornwell
| Newsflare
All the Right Moves
Five lessons we learned the hard way about office expansion
By Erik Huberman
| Hawke Media
Why Taking Marketing In-House Could Be Your Biggest Business Mistake
An outsourced CMO shares two cautionary tales of what can happen when companies try to take all their...
By Erik Huberman
| Hawke Media
When You’re a CEO, You Don’t Have Time to Play the Victim
Instead of dwelling on what’s out of your control, focus on what you can do
By Erik Huberman
| Hawke Media
Driving Engagement for Art and Cultural Organizations
Connect communities through art and culture with relevant branding and user experiences
By Matthew Zehner
| Zehner Group
Why Maintaining Transparency is a Marketer’s Responsibility
With so many agencies participating in dishonest media buying practices, it’s up to marketers to maintain...
By Erik Huberman
| Hawke Media
Help Me, Help You
Why Bringing Your Marketing In-House May Be the Worst Business Decision You Can Make
By Erik Huberman
| Hawke Media
Collaboration and Community: The Keys to Successful Events
Face-to-face interaction is becoming more and more valuable in this increasingly-digital world. Creating your...
By Erik Huberman
| Hawke Media
How Retention Based Pay Helps Client Relations
An in-depth look into rewarding an employee with retention based pay to maintain their drive and a client's...
By Erik Huberman
| Hawke Media
How to Stay Relevant in an Ever-Evolving Industry
Tips and tricks for marketers to stay in the know
By Erik Huberman
| Hawke Media
Digital Marketing Even Your CFO Will Love
Mike Schaffer, Founder & CEO of Echo Factory, shares with us the four formulas that will prove your impact on...
By Mike Schaffer
| Echo-Factory
The Humanity of an Artificially Intelligent Marketplace
Jeffrey Stewart discusses using Amazon Go – the AI-driven convenience store of the future – as the...
By Jeffrey Stewart
| Definity First
The Humanity of an Artificially Intelligent Marketplace
Michael Abraham talks using Amazon Go – the AI-driven convenience store of the future – as the barometer...
By Michael Abraham
| C/C/G Social Media Marketing & Creative Agency
Separating the Brilliant From the Bull**** in Ad Tech
How I learned to value ROI when making purchasing decisions, even in the ad tech space
By Mike Schaffer
| Echo-Factory
Digital Transformation in Sports and Entertainment
Accelerating transformation to leverage the opportunities of digital technologies
By Michael Abraham
| C/C/G Social Media Marketing & Creative Agency
Digital Transformation in Sports and Entertainment
Accelerating transformation to leverage the opportunities of digital technologies
By Jeffrey Stewart
| Definity First
Successful Online Fundraising for the Digital Generation
The days of direct mail to solicit donations are a thing of the past. Generation X and Generation Y, also...
By Matthew Zehner
| Zehner Group