Tony Adam '19 C-Suite Advisor Since 2019

Founder & CEO | Visible Factors


Tony Adam is a serial entrepreneur, marketing executive and is currently the Founder & CEO of Visible Factors, a digital marketing agency. Visible Factors provides retail brands, technology startups and large organizations services like SEO, SEM/PPC, Facebook Ads, among many others. Currently, Visible Factors is managing over $1MM in monthly advertising spend and clients currently include Ticketmaster, Ipsy, MoPro, and over 100+ other companies in 5 years.

In 2011 Tony conceptualized and founded Eventup, launching it February 2012 to be the first and only comprehensive event venue marketplace to let people find locations for events. After launching, Tony led the company to launching 12 cities and grossing $1MM in GMV in under a year.

Prior to co-founding Eventup, Tony served as a Director of Online Marketing leading all audience marketing efforts for Myspace, where he led a team that was responsible for SEO, SEM, and Social Media. During his tenure, Tony was a key contributor in growing search traffic by millions of uniques monthly, helping set a baseline and becoming 60%+ of Myspace’s overall traffic.

Tony has a Bachelors of Science in Computer Science and started his career in 2002 by implementing best practices around SEO and SEM. He is a regular speaker at technology and marketing conferences including Quickbooks Connect, Dreamforce, SXSW, SMX, and many others. He also writes from time to time at and

Thought Leadership By Tony:

The History and Power of Facebook Ads All Marketers Should Know

Here are a few things we can all use to improve our marketing efforts on Facebook.
By Tony Adam | Visible Factors

Ways to Future Proof Your SEO Strategy

The more holistic your SEO Strategy is, the less you will be chasing algorithm updates by Google.
By Tony Adam | Visible Factors