CSQ What sets Ferrari as a manufacturer apart from its competition?
Giacomo Mattioli People forget that Enzo Ferrari never wanted to build an industrial empire, he wanted to go racing. Today, the true passion the people see in the product comes from the people in the factories that still carry Enzo’s passion. It is this passion coupled with the Ferrari experience being very visceral–from sight to sound to how the car feels when handling the road.
CSQ In addition to your locations in Beverly Hills, the South Bay, and Silicon Valley, what attracted you to Westlake Village?
GM We wanted to reach out and have more territorial coverage stretching from Los Angeles to Santa Barbara. Westlake Village is a fantastic location and community and it affords us the opportunity to enjoy beautiful drives in the canyons and it is very much in line with what Ferrari deserves and what the community deserves.
CSQ How do Ferrari sales compare in Los Angeles to other parts of the world?
GM California is the strongest market in the United States and the United States is Ferrari’s largest market in the world. While Ferrari does not disclose sales by dealership, I can tell you that Los Angeles is the biggest Ferrari market in the world and that Ferrari Beverly Hills is the single largest dealership in the world.
Ferrari in the USA
Examining market rankings across the U.S. and in Los Angeles
U.S. #1 market globally
CALIFORNIA #5 market globally
Los Angeles #1 market within the U.S.
Beverly Hills #1 dealership in the world
CSQ For some Ferrari owners, driving the car is not enough. What racing services do you offer?
GM We very much encourage our clients to experience the car’s true performance in a safe environment and there is no safer environment than the racetrack so we encourage our clients to attend Ferrari driving schools. We have schools in North America and in Italy. On site at these schools we bring in coaches and full support teams, the same team we use when we race at the professional level. Our clients can go through all the different phases from the driver development program, the Ferrari Challenge, GT Racing, Sprint Racing, Endurance Racing, culminating at the top level of racing with Le Mans.
CSQ With government regulation to make automobiles more environmentally friendly, how will Ferrari adapt and mold their strategy over the next 10 years?
GM First and foremost, our CEO recently announced that in several years all Ferrari cars will be hybrids. On the racing side, the technology we are using in Formula One right now is based on a Kinetic Energy Recovery System (KERS). This system dramatically improves the emissions of the vehicle. Beyond KERS we are on the cutting edge of technology that will keep improving the product line.