In an era of over-tourism and generic experiences, a powerful new partnership is proving that niche is the future of travel. The influential travel media company LOST iN is joining forces with Tulum’s Colibri Boutique Hotels, a curated collection of properties (Mi Amor, La Zebra, Lula), renowned for their unique blend of “barefoot chic” luxury, health, and wellness. This collaboration is set to amplify Colibri’s brand awareness by leveraging LOST iN’s significant reach to a young, travel-savvy audience that craves authenticity.
At the heart of Colibri’s philosophy lies a commitment to holistic well-being and exceptional gastronomy. With a portfolio of stunning properties and a focus on fresh, locally sourced foods from an award-winning chef, Colibri is a natural fit for LOST iN’s discerning, millennial-focused community. The partnership is a testament to the shared values of both brands: a focus on authentic, immersive experiences that go beyond the typical tourist trail.
A sound healing session at one of Tulum’s Colibri Boutique Hotels
With over 12 million social media followers, LOST iN has established itself as a go-to source for travel inspiration for the young hip traveler. The brand has cultivated a loyal and engaged community by collaborating with a roster of lifestyle and travel influencers to create custom, engaging content. This strategy will be central to the new partnership, with a series of influencer-led campaigns designed to showcase the unique character of each Colibri property—from its serene wellness spaces to its innovative culinary offerings.
“LOST iN is a brand that understands the millennial audience who seeks authentic experiences and a deeper connection to a destination,” says Paul Cohen, Colibri’s CEO. “Our partnership is a natural synergy. Together, we’re not just offering a place to stay; we’re providing a gateway through content and curated experiences at our unique properties.”
The content will be tailored to resonate with travelers who prioritize personal growth, cultural immersion, and mindful living—a perfect match for the Colibri ethos.
“This partnership is more than just a marketing campaign; it’s a meeting of minds,” says Jonathan Skogmo, LOST iN’s founder and CEO. “Our audience doesn’t just want to see a place; they want to feel it. Colibri’s dedication to wellness and authentic experiences is exactly what our community craves. We’re excited to tell their story and inspire our followers to discover these incredible properties.”
A group enjoying the dining options offered at Tulum’s Colibri Boutique Hotels
A key and tangible element of the collaboration will be a curated retreat hosted by LOST iN at a Colibri property this fall. The exclusive event will serve as a physical embodiment of the partnership, bringing together influencers and community members for a truly immersive experience that highlights the best of Colibri’s offerings. The retreat will not only generate high-quality content but also foster a deeper, more personal connection between the brands and their shared audience.
By combining Colibri’s unique hospitality with LOST iN’s storytelling prowess and extensive social reach, this partnership is poised to redefine how modern travelers discover and engage with boutique hotels. It’s a strategic move that not only builds brand awareness but also fosters a community around a shared passion for conscious travel and living.
