At the Variety Sports & Entertainment Summit, Alex Morgan and Diplo revealed how they’re using their platforms to build more than just careers—they’re creating legacies. Through ventures like Togethxr and Diplo’s Run Club, they’re not only redefining talent branding but also pushing boundaries by blending passion with purpose to shape the future of their industries. While Morgan continues to break barriers in women’s sports, Diplo is blending his passion for music with fitness to create a new kind of cultural experience. Both are redefining what it means to build a legacy that goes beyond the immediate spotlight.
the panel at the Variety Sports & Entertainment Summit
As a two-time World Cup champion and Olympic gold medalist, Alex Morgan is not just a household name in sports—she’s a visionary leader in the fight for gender equity in athletics. At the summit, Morgan shared her journey of transitioning from an elite athlete to a business mogul, with a strong focus on building her talent brand and empowering the next generation of women in sports. Her work with Togethxr, a brand founded by female athletes for female athletes, is a prime example of Morgan’s dedication to creating an inclusive platform where women’s voices can thrive. The brand is more than just a business; it’s a movement that aims to elevate the conversation around women in sports and inspire future generations. Through her foundation and ventures, Morgan is creating a legacy that continues to shape not just her career but the trajectory of women’s athletics as a whole.
“I’ve always believed that empowering young girls and women through sports isn’t just about athleticism,” Morgan said at the summit. “It’s about building confidence, creating opportunities, and opening doors that weren’t available before.”
Her partnership with Dan Levy in launching Togethxr has positioned her as not just a sports icon but a leader in bridging the gap between business, advocacy, and philanthropy. She’s reshaping the talent brand narrative by showing that success off the field can be just as impactful as on it.
Meanwhile, Diplo, the celebrated DJ and producer, is redefining what it means to be a multifaceted talent by combining his love for music with his passion for health and wellness. His latest venture, Diplo’s Run Club, is an innovative concept that blends 5K races with live Diplo concerts. This project, born out of his own experience running a half-marathon in Miami, has become a cultural phenomenon, attracting a diverse community of runners, music fans, and wellness enthusiasts.
“I’ve always believed in the power of bringing people together,” Diplo shared during his panel. “Music has always been a catalyst for connection, and now, with running, we’re creating an experience that’s both physical and emotional.”
What’s remarkable about Diplo’s Run Club is its accessibility—anyone can show up, run a 5K, and enjoy a high-energy Diplo set, creating an inclusive, fun, and healthy atmosphere. The venture reflects his broader approach to building a talent brand that is dynamic, relatable, and deeply connected to his personal passions. Through his collaboration with his management team—Sam Hunt, Todd Palmerton, and Renee Brodeur—Diplo has elevated the concept from a simple idea to a growing movement. Their ability to take something as traditional as running and make it fun, exciting, and culturally relevant highlights the power of creating ventures that tap into the pulse of the moment while still leaving room for future growth.
Michelle Edgar at the summit
What sets both Alex Morgan and Diplo apart is their ability to build brands that are about more than just fame—they’re about purpose, community, and legacy. While Morgan is using her influence to empower women in sports through programs like Togethxr and her foundation, Diplo is merging music with wellness, creating a space where fitness and fun coexist. Both are taking their legacies beyond their primary fields and buiding businesses that resonate with today’s audience while shaping the future of talent branding.
As they look to the future, both are focused on expanding their ventures. Morgan is scaling her foundation’s work and expanding Togethxr to further impact the sports and business landscape. Meanwhile, Diplo’s Run Club is looking to grow globally, creating new opportunities for DJs, fitness enthusiasts, and music fans to come together in a healthy, exciting way.
“Building a talent brand that leaves a legacy requires authenticity,” said Sam Hunt during their panel discussion. “For both Diplo and Alex, everything they do is a reflection of who they are and what they believe in. They’re not just building businesses—they’re creating movements.”
As Alex Morgan and Diplo continue to push boundaries in their respective industries, they are redefining what it means to build a talent brand and a meaningful legacy. By creating innovative ventures that blend their passions with purpose, they are not just leaving their mark—they are paving the way for others to do the same.
Their ventures remind us that success is not just about the accolades you accumulate, but the lasting impact you leave on the world. From empowering women in sports to creating a new kind of fitness event that merges wellness with music, both Morgan and Diplo are setting the stage for a future where talent brands are more inclusive, more connected, and built to last.
As a visionary executive, legal strategist, and cultural architect, Michelle has a proven track record leading at the intersection of entertainment, sports, media, and government.
