In a world where entertainment continues to evolve, the recent end-of-year event of Community Collective, founded by Michelle Edgar, sparked vital conversations about the future of entertainment and its implications for community engagement.
EMBRACING THE ARTS AS A COMMUNITY CORNERSTONE
Negrete passionately spoke about her commitment to revitalizing the arts and entertainment sectors within Santa Monica, especially in light of her family’s legacy in the music business through the Santa Monica Music Center. This center not only provides lessons and community engagement but also serves as a reminder of the power of music to bring people together.
Negrete highlighted several plans to enhance local arts, including the potential return of free concerts to local venues and parks, which historically served as gathering places for residents. By reinstating these musical events, the city can nurture a sense of community that draws people together, fostering both cultural and economic growth.
Edgar and the panel at the event hosted at The Viceroy, Santa Monica
LEVERAGING THE OLYMPIC SPIRIT AND CULTURAL DIVERSITY
With the upcoming LA28 Olympics, the event’s panelists emphasized the importance of seizing the momentum created by global events. Lewis expressed excitement about upcoming programs and events tied to the Olympics and the 2026 World Cup, which will engage local talent and bring people together in anticipation of these major celebrations.
Panay added that entertainment will become increasingly globalized and polycultural, providing opportunities for diverse creators from around the world. For Santa Monica, this means a chance to curate events that celebrate a variety of musical traditions, elevating local artists and showcasing the community’s rich cultural fabric.
FOSTERING YOUTH ENGAGEMENT AND OPPORTUNITIES
A consistent thread throughout the discussion was the importance of youth engagement in the arts. Both Lewis and Negrete emphasized programs that not only introduce young people to the entertainment industry but also actively involve them in creative processes. For instance, AEG’s programming includes behind-the-scenes opportunities for local youth at major festivals, offering mentorship and job training in various areas of event production.
Negrete noted the significance of nurturing these talents by providing platforms for youth to express themselves through music and arts, thereby contributing to a more vibrant local culture. These initiatives not only prepare young people for careers in creative industries but also enhance community cohesion through shared experiences in arts and entertainment.
Fried highlighted the shifting landscape of entertainment, where traditional boundaries are blurred. Young creators no longer need permission to share their artistry; they can do so with the tools readily available to them. This democratization of creativity allows Santa Monica to become a hub for independent artists and content creators, fostering a diverse and authentic artistic community.
With a focus on building genuine connections through shared artistic endeavors, Santa Monica can continue to attract both creators and audiences looking for authentic experiences. By supporting local artists and providing venues for performances, the city can capitalize on this trend toward immersion in arts and culture.
Edgar with Panos Panay, president of the Recording Academy; Andrew Fried, CEO of Boardwalk Pictures; and Tamala Lewis, senior director of Community Affairs at AEG
A BRIGHT FUTURE FOR SANTA MONICA
The future of entertainment in Santa Monica is promising, with opportunities to leverage the power of music, community engagement, and cultural experiences. The commitment shown by local leaders to nurture arts initiatives, coupled with the excitement surrounding global events like the Olympics, positions the city for revitalization.
By fostering connections, encouraging youth participation, and embracing cultural diversity, Santa Monica can solidify its reputation as a vibrant hub of creativity that not only enriches lives but also supports a thriving economy. As community members rally together to bolster the arts, they pave the way for a brighter and more inclusive future.
Michelle Edgar has built a career at the intersection of social impact, entertainment, sports, fashion, and culture. As a connector and founder, she has worked closely with talent, management, brands, and business leaders to ideate, strategize and build impactful marketing campaigns. As a strategic marketing executive with an emphasis on driving value for IP, talent and brands.
