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Sophia Yassinger '24 Contributor Since 2024

Editorial Intern | C-Suite Media

Biography:

Sophia Yassinger is a Los Angeles native and sophomore at Duke University. As a natural communicator and self-starter, she is passionate about bringing big ideas to life shaped by a passion for storytelling, brand strategy, and consumer behavior.  In high school, Sophia built out a blog entitled Dear Monday with over 100,000 combined subscribers and followers, which has since evolved into a personal newsletter and creative outlet for product development and marketing ideation. At Duke, Sophia is the Founder & Co-President of the Duke Business of Retail Society, a division director within the student run Campus Enterprises LLC, and a member of the business fraternity AKPsi. Sophia also manages marketing at Duke’s Innovation Co-Lab. Beyond campus, I’m honored to be part of the inaugural Anthos Venture Capital Consumer Lab, deepening my expertise in consumer trends and innovation. When I’m not working, she loves surfing, thrifting, trying new food, playing pickle ball, listening to podcasts and music, and building meaningful connections.

Thought Leadership By Sophia:

How to Captivate Gen Z: Cultural and Emotional Connections Drive Market Influence 

The difference between an average campaign and a truly successful one is not just in data or product but in...
By Sophia Yassinger | C-Suite Media

How to Leverage Soft Skills in a Hard Skills World

Below are five insights from C-Suite executives on the critical soft skills necessary to build strong...
By Sophia Yassinger | C-Suite Media