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Cristina Sarnoff '25 Contributor Since 2025
Founder and CEO | Sarnoff Media Company and S.H.E. (Sarnoff Has Entertainment)
Biography:
Cristina Sarnoff is founder and CEO of Sarnoff Media Company and S.H.E. (Sarnoff Has Entertainment), and is focused on developing multicultural, purpose-driven entertainment. A former executive at Warner Bros. Discovery U.S. Hispanic, Sarnoff has produced award-winning branded content in partnership with major advertisers and distribution platforms across the U.S., Europe and Latin America.
Launched in May 2025, The Sarnoff Media Company is an innovative media and production company headquartered in Los Angeles, CA. Cristina is a television executive and p.g.a. producer who hails from a legacy media family. Ms. Sarnoff previously served as Senior Manager of Creative Brand Solutions for Warner Bros. Discovery US Hispanic Ad Sales team, during her tenure at WBD, she played an instrumental role in spearheading award-winning programming that seamlessly integrated brands with culturally resonant storytelling.
Projects under her leadership included Juntos en Acción (Together in Action), starring Carlos Ponce in a series that celebrates community, resilience, and empowerment. Sponsored by State Farm and Volkswagen and distributed on MAX and WBD’s U.S. Hispanic networks and produced in partnership with OMD, the series underscores the power of Purpose-Driven programming by elevating the visibility of brands while striking an emotional chord with Latino audiences. Sarnoff is bringing the show back with Carlos Ponce and Karina Banda for Season 2 but this time the focus is on the Alta Dena fires.
Additional Warner Bros. Discovery projects under Sarnoff’s tenure include Adóptame, a heartwarming series sponsored by Pedigree, which revitalized animal shelters and drove a nationwide surge in pet adoptions; and Nuestra Familia, a Lowe’s-sponsored DIY series featuring a family of contractors transforming homes to reflect the cultural and functional needs of Hispanic families. As CEO of Sarnoff Media Company, Ms. Sarnoff focuses on global entertainment and multicultural branded content, collaborating with major distributors, top production houses, and leading advertisers to create purpose-driven, audience-centric programming. S.H.E. (Sarnoff Has Entertainment), the company’s branded content division, is dedicated to producing advertiser-supported series and films that serve and celebrate the multicultural market and driving business and engagement.
Sarnoff can be reached at sarnoff@sarnoffmedia.com.