Robert B. Yallen '12 C-Suite Advisor Since 2012
President | The InterMedia Advertising
Biography:
Robert Yallen is the CEO of the Inter/Media Group of Companies and Inter/Media Entertainment. Inter/Media Entertainment secures celebrities for comprehensive endorsement relationships with marketers, including advertising, marketing campaigns, branded-entertainment, corporate events, sales promotions, trade show appearances, employee motivation, and more.
The Inter/Media Group of Companies is a $500M+ ad agency and media organization that is a leader in direct response advertising, marketing, and brand building.
Thought Leadership By Robert B.:
As New Methods Emerge for Generating Business, Maintaining Customer Relationships Is Still Key
When I first joined my father in our advertising and media organization, I was tasked with targeting new...