Tell us the story of your brand or service and how it has evolved over the years.
PS is about luxury and peace of mind. We are the only company in the world that operates remote, private, VIP terminals for commercial flights, and so we in a sense invented and mastered the craft of balancing logistics and hospitality in an airport setting.
We launched in 2017 at Los Angeles International Airport after LAWA (the port authority) identified a need for this unique service and identified our team as the ones to bring it to life. Since 2017, we have continued to push the envelope of service, experience, and design as we get to better know our tens of thousands of members.
We are now working on bringing the concept to JFK and beyond.
What sets your brand apart from other brands offering the same type of services?
There are some similar services internationally, in London, Frankfurt, and Dublin. However, none of them are in private terminals; they all operate within the airport, which creates a fundamentally different dynamic and experience for the customer.
The Dublin and Frankfurt services are more similar to a premium airline lounge than to what we offer. Since we operate our own terminal, our members enjoy private suites and spaces, chef-prepared foods, spa services, private TSA screenings on departure, and private customs and immigration on arrival. Those screenings happen at the PS terminal, far from the public terminals, and we are the only company in the world to offer that.
Tell us some interesting facts about your brand that you’d like consumers to know about.
- We are the only company in the world that operates remote, private, VIP terminals for commercial flights, and we have a unique partnership with TSA and Customs and Border Protection.
- We serve every airline on every route through LAX.
- Our most popular routes are JFK, Miami International, and London Heathrow.
- We are female/minority led, which is unusual in the aviation industry.
- We aspire to open in every major airport in the U.S., giving our members end-to-end access.
Describe the “why” of your brand
We wake up every day excited to be of service.
What problem is your company trying to solve?
Airports were never built to support current populations and travel volumes. We act as a relief valve for, and in partnership with, the airport by serving a segment of travelers who are willing to pay to avoid the crowds and lines. This works well for everyone, and does not cost taxpayers anything.
Describe some of your company’s achievements.
Too many to count! But what makes us most excited is knowing that we have built a business that serves and delights tens of thousands of members.
What else would you like a consumer or partner to know about your brand?
Our entire team, from the on-site staff to the leadership team, is comprised of various, varied experiences. Industries span hospitality, retail, security, military and more. That’s how the magic happens!
PS can be visited at reserveps.com