7 For All Mankind
Barry Miguel, President
FOUNDED 2000
HQ Vernon, CA
DOMESTIC FOOTPRINT More than 100 stores
SHOP Malibu Country Mart
Pictured
Trucker Jacket in Desert Cliff
/ $328
Paxtyn in Luxe Performance Skydiver
/ $218
Founded in 2000 as a purely premium denim company, 7 For All Mankind – commonly referred to as “Sevens” – quickly evolved into one of the industries more innovative brands. With a product line that extends into sportswear, footwear, and accessories, the LA-based company now has more than 100 retail boutiques in North America, Europe, Asia, and the Middle East. “Innovation is at the heart of everything we do,” says President Barry Miguel. “Our campaigns broke new ground with the über-talented actor James Franco directing and producing films and stills for us. Next season, I’m excited for our new denim capsule collection co-created by couture designer Giambattista Valli, which is simply beautiful and very cool.”
/ 7forallmankind.com
Hudson Jeans
Peter Kim, Founder and CEO
FOUNDED 2002
HQ Commerce, CA
2013 REVENUE $74m
DOMESTIC FOOTPRINT Available at more than 500 retailers
SHOP Nordstrom, The Grove
Pictured
Perfecto Jacket
/ $450
Blake Slim Straight Jeans
/ $220
Born and raised on the streets of Southern California, Peter Kim is Los Angeles – a tattoo-sporting, wave-surfing, free spirit who carved his own path. Kim, whose parents worked in fashion, founded Hudson Jeans in 2002 and quickly grew the company into a global leader in the premium denim space. In 2013, Kim’s hard work and passion were rewarded when Joe’s Jeans acquired Hudson for roughly $100m. In 2014, Kim was a finalist at the Ernst & Young Entrepreneur of the Year Awards. “We are in a constantly evolving landscape of business, this is no secret,” says Kim. “At Hudson, we are meeting, rethinking, and challenging the way we do things daily. There is one characteristic that I value above all else, creativity. Creativity is a mindset within which everything we do should operate. Thinking beyond our comfort zones, challenging structures, reinventing to strengthen what we do every day.” / hudsonjeans.com
John Varvatos
John Varvatos, Founder
FOUNDED 1999
HQ New York, NY
2013 REVENUE Est. $250m*
DOMESTIC FOOTPRINT 13 boutiques
SHOP John Varvatos West Hollywood
With a fashion resumé stretching more than 30 years, (featuring stints at Ralph Lauren and Calvin Klein), it’s no surprise John Varvatos has found such success. Varvatos is, arguably, most famous for pioneering the “boxer briefs” made famous by a series of print ads featuring Mark Wahlberg. When asked in 2010 how the design came together, Varvatos explained, “we just cut off a pair of long johns and thought, this could be cool.”
The Detroit native draws inspiration from his roots, displaying an infectious passion for music throughout his company – notably their marketing efforts (recent ads feature Ringo Starr and KISS). Varvatos sees the crossroads of music and fashion as a focal point for the brand so much so that he partnered with Republic Records to formally launch John Varvatos records in February 2014.
Discussing their nontraditional approach, Varvatos points out that “the fall 2014 ad featuring Ringo Starr had a complete integrated marketing campaign that had a strong focus on social media, encouraging users to participate by using a specific hashtag. We want to engage and encourage consumers to participate on all levels.” / johnvarvatos.com
Lacoste
Francis Pierrel, CEO Lacoste North America
FOUNDED 1933
HQ International, Paris; Domestic, New York City
DOMESTIC FOOTPRINT 5,000 physical points of sale
SHOP Westfield Topanga
Lacoste North America CEO Francis Pierrel has overseen the launch of the company’s new website, which he calls their “digital flagship store, offering a 360-degree brand and shopping platform” in addition to launching a new brand line, “Life Is A Beautiful Sport.” Most impressive, however, is his willingness to reinvent. When discussing the brick-and-mortar future of Lacoste, Pierrel mentioned that retailers need to go where consumers want to go, adding that retailers should open up shop where consumers spend their time such as entertainment destinations, transportation hubs, and anywhere you can make shopping be part of the experience. / lacoste.com
Brioni’s “Magic” Mirror
Coupling innovation with the craftsmanship of the old country, Brioni unveiled the Brioni Miror at Milan Men’s Fashion Week 2014. Featuring all new “suiting” technology, the mirror – which is actually a digital screen – is able to tailor a customer while virtually placing an overlay of his desired suit atop a projected image of him via a live camera feed. In addition to offering up 1,500 fabrics and nearly 8 million style combinations, the mirror gives the customer exact measurements as well as an itemized pricing breakdown. Though Brioni has a global rollout strategy that will place a mirror in each of their boutiques by 2017, you’ll have to travel to the Milan and Rome boutiques so see this fledgling innovation in person.
Brioni CEO Gianluca Flore calls Brioni Miror “a beautiful marriage between Brioni’s sartorial technique and new technology that revolutionizes our Su Misura [customized] service.” A pioneering and visionary demonstration of how an age old brand can not just remain relevant, but can reinvent, the Brioni Miror reimagines the brick-and-mortar shopping experience.
DOMESTIC FOOTPRINT Seven boutiques
SHOP Brioni, Beverly Hills
/ brioni.com
C-Suite 7
Southern California doesn’t offer its residents much in the “seasons” department, but that’s no excuse for not looking your best for winter. Bundle up, dress up, and lead by example. Take it from us; here are our picks for the outerwear you need in your closet, and on your back.
Bally
Deer Field Jacket
/ $2,195
Bally Rodeo Drive
bally.com
Canali
Plaid Wool Overcoat
/ $1,995
Canali Beverly Hills
canali.com
Salvatore Ferragamo
Leather-Trimmed Windbreaker
/ $ 1,290
Saks Fifth Avenue Beverly Hills
ferragamo.com
Michael Kors
Wool-Blend Peacoat
/ $595
Santa Monica Place
michaelkors.com
Paul and Shark
Three-Quarter-Length Coat
/ $1,395
Paul & Shark, Beverly Hills
paulshark.it
Ted Baker
Fine Check Wool Chesterfield Coat
/ $2,195
Ted Baker Los Angeles
tedbaker.com
Vince
3-in-1 Field Jacket
/ $795.00
Vince Melrose
vince.com
