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Keith Friedenberg '21 Contributor Since 2021

Chief Analytics Officer | Endeavor


Keith Friedenberg is Chief Analytics & Insights Officer for Endeavor, a global sports and entertainment company comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFCEndeavor is a vast organization that specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

Friedenberg oversees Endeavor Analytics, a global knowledge and insights driven business focused on consumer, brand and marketplace analytics, valuation services, data science and experiential measurement.  

Prior to joining Endeavor in 2008, Friedenberg spent eleven years with Warner Bros. Media Research & Insights, where he supervised consumer, media and brand research operations for divisions including domestic television distribution, gaming, consumer products and emerging technology.  

Friedenberg has 35 years of analytics experience, spanning such companies as The Walt Disney Company, New World Entertainment and Cannell Studios.   A University of Southern California alumnus, Friedenberg currently resides in Los Angeles with his wife and two children.

Thought Leadership By Keith:

Make the Numbers, Make Your Numbers

3 ways to leverage analytics in support of actionable insight.
By Keith Friedenberg | Endeavor