Connect With Prof. Alan:

Prof. Alan Tratner '22 Contributor Since 2022

Founder and Chairman | Green2Gold Incubator


Alan helped establish the first Earth Day, served on the staff of Environmental Quality Magazine, and participated/contributed to the first International United Nations Conference on the Human Environment, in Stockholm, Sweden in 1972. He founded the 501 C3 Non Profit, Environmental Education Group (EEG est. 1972). EEG has its star projects in the Green2Gold Incubators and Workshops for sustainable economic development, major world helping, responsible solutions, the Small Business Entrepreneurship Center, and the TECHBREW Multi-Dimensional MEGAMIXERS. Mr. Tratner was president of the non-profit Inventors Workshop International (IWI, est. 1971) and Entrepreneurs Workshop. 

He is a prolific inventor in renewable energy and transportation, and a serial entrepreneur, and has helped over 100,000 members of Green2Gold and IWI for over 50 years. Alan has conducted over 5,000 workshops and seminars around the globe, from Stanford University to Moscow, Russia.

He is a former Professor of Environment and Energy. Alan created and managed the U.S. SBA’s Santa Barbara County Small Business Development Center, and is a SCORE counselor.

Alan has been dubbed the “Minister of Ideas” by the media, and has appeared on, and been featured in most of the leading media of our times, from CNNCNBC, Oprah, Good Morning America, The Today Show, Tomorrow Show, NPR, Wall Street Journal, Time, Business Week, Newsweek, USA Today, Sustainable Industries, Fortune Small Business, INC, etc., to numerous radio programs, and newspapers. He was co-host of the nationally syndicated New Venture Money Show and `Inventors Workshop on the Air featured on the Business Radio Network in 90 USA cities.

Mr. Tratner was the Editor in Chief of Energies Journal of the Solar Energy Society of America, publisher of the Geothermal Energy Magazine and Geothermal World Directory, was Executive Director of The Geothermal Energy Association, and Green Retailers Association, and was director of the Green Business Conferences, created the first national Eco Inventors and Eco-Entrepreneurs Workshops, and the New Environmental Technologies Exhibits at Eco Expo’s across America during the 1990s. 

Green2Gold produced and co-sponsored the Clean Business Investment Summit and is cosponsor and producer of Entrepalooza! and performs transitional consulting for sustainability, businesses, and institution entering the Green Economy. Green2Gold has also created a California Climate Resources Guide for the state that covers climate mitigation, adaptation, and resilience. Professor Tratner presented on Earth Day’s 50th anniversary, on April 22, 2020, at a Planetary Summit.

Alan has received numerous awards and recognitions, ranging from the White House to governors and mayors. In 2012, Alan was inducted into the International Green Industries Hall of Fame and honored for his Lifetime Achievement

Thought Leadership By Prof. Alan:

Embracing the 2022 Earth Day Theme “Take Action!”

Since starting Earth Day in the 1970s, my team and I have adopted the “It’s Now or Never” mentality.
By Prof. Alan Tratner | Green2Gold Incubator