Marketing
Displaying 14 Results
Articles
Help Me, Help You
Why Bringing Your Marketing In-House May Be the Worst Business Decision You Can Make
By Erik Huberman
| Hawke Media
Bonin Bough: Mobile Mogul and Disruptor’s Past, Present, and Future
Bonin Bough, host of CNBC’s Cleveland Hustles and mobile mogul, believes messaging is the future
Jeff Levick: Steps Up to the Plate
Former Spotify guru Jeff Levick, CEO of The Players’ Tribune, gives exposure to athletes online
NextGen 10: Sports & Entertainment [2018]
The 2018 NextGens in Sports & Entertainment are disrupting their industries, and changing the world
By CSQ Staff
How to Thrive in Today’s Ever-Evolving Television Market
Ted Chervin, one of ICM Partners’ founders, on how to succeed in the changing world of television
By Ted Chervin
| ICM Partners
Making Amazement
Randall Stone of ə*māz talks about the keys to entertainment in your customer experiences
By Randall Stone
| ə*māz
Why Marketing Services Companies Are Hot Acquisition Candidates
Opportunities abound on the new landscape of experiential commerce
By Mike Rosenberg
| Intrepid Investment Bankers
Why Marketing Services Companies Are Hot Acquisition Candidates
Opportunities abound on the new landscape of experiential commerce
By Brandon Quartararo
| Intrepid Investment Bankers
Private Investments in Legal Cannabis Businesses
Is it finally safe to invest in cannabis?
By Sander C. Zagzebski
| Greenspoon Marder LLP
Sports Advertisers Are Demanding More Than Awareness, and You Should Too
Definitive action trumps the noise of mere visibility
By Mike Schaffer
| Echo-Factory
Collaboration and Community: The Keys to Successful Events
Face-to-face interaction is becoming more and more valuable in this increasingly-digital world. Creating your...
By Erik Huberman
| Hawke Media
Luxurious Homes in Mexico That Could Be Yours
More so now than ever, from La Paz to Riviera Nayarit, Mexico’s western region offers geographically...
How Retention Based Pay Helps Client Relations
An in-depth look into rewarding an employee with retention based pay to maintain their drive and a client's...
By Erik Huberman
| Hawke Media
How to Stay Relevant in an Ever-Evolving Industry
Tips and tricks for marketers to stay in the know
By Erik Huberman
| Hawke Media
Building the Next Big Beauty Care Brand—Fast
Jim freedman, Chairman & Managing Director of Intrepid, explains how to capitalize on consumer behaviors and...
By Jim Freedman
| Intrepid Investment Bankers
What Brand and Design Can Do for Investment Managers
Charlie Ittner of the Darien Group examines the rise and recreation of brand and design at Accenture,...
By Charlie Ittner
| Darien Group
Digital Marketing Even Your CFO Will Love
Mike Schaffer, Founder & CEO of Echo Factory, shares with us the four formulas that will prove your impact on...
By Mike Schaffer
| Echo-Factory
Is Every Other Person in California a Real Estate Agent?
Jack Turturici, Jr. of Equity Advisors explains how to decide on the best real estate agent to help represent...
By Jack Turturici, Jr.
| Equity Advisors Real Estate Services
Charles S. Cohen Goes From Real Estate to Design, Film to Wine
Fueled by compassion and armed with curiosity, Charles S. Cohen has been driven to succeed on both coasts...
By Allison Dean
Building the Next Big Beauty Care Brand—Fast
Lauren Antion of Intrepid Investment Bankers explains how to capitalize on consumer behaviors and...
By Lauren Antion
| Intrepid Investment Bankers
David Waxman: From Pitching to Investing
Following a series of successful launches (including Firefly, acquired by Microsoft, and PeoplePC, acquired...
Innovative Office: The Bouqs Co.
Nearly one year after a $24M investment round in January 2017, The Bouqs Co. decided to celebrate its fifth...
By CSQ Staff
Human Intelligence Should Not be AI’s Holy Grail
Separating the signal from the noise in the quest to understand and define artificial intelligence.
By Gil Elbaz
| Factual
CSQ&A with Larry Pettinelli, North American CEO of Patek Philippe
Patek Philippe's North America CEO on his love for watches, their most successful U.S. market, and the 2017...
By CSQ Staff
LA-Based Startup Brings Innovative Wearable Gym and Fitness Tracker to Market
Learn more about an innovative technology that’s allowing users to get a complete workout on the go.
By Ben Bloch
Who Cares if Your Raise is Bigger Than Mine
Why organic businesses without substantial outside capital often have better business fundamentals and...
By Brandon Quartararo
| Intrepid Investment Bankers
Perpetual Advancement
Horology innovation manifests itself in many different forms. From marketing and engineering to advances in...
Is Your Business Ready for the Cloud?
Scott M. Sachs discusses what can be expected in 2020 when 70% of IT is projected to be in the cloud.
By Scott M. Sachs, CPA
| CohnReznick, LLP
Who Cares if Your Raise is Bigger Than Mine
Jim Freedman on why organic businesses without substantial outside capital often have better business...
By Jim Freedman
| Intrepid Investment Bankers
Separating the Brilliant From the Bull**** in Ad Tech
How I learned to value ROI when making purchasing decisions, even in the ad tech space
By Mike Schaffer
| Echo-Factory
Social Media’s Augmented Future
Jennifer Hurless explores key takeaways from Facebook's November 2017 conference
By Jennifer Hurless
| Go Be Social Media
Marketing Tactics Stolen from CIA and MI5 Operatives
Brian Frankel explains what you can learn from experts in espionage to grow your business
By Brian Frankel
| Frankel Consulting
NextGen10: Philanthropy, Art, & Culture [2017]
Our annual list of up and comers, movers and shakers, innovators, and disruptors in Philanthropy, Art, &...
By CSQ Staff
Making a Difference by Aligning Your Career with Philanthropic Endeavors
Jim Freedman of Intrepid Investment Bankers explains how he is on the front lines of Health Care, M&A, and...
By Jim Freedman
| Intrepid Investment Bankers
Digital Transformation for Social Good
Michael Abraham, Chief Creative Officer for DestinyFirst, goes in depth with corporate social responsibility...
By Michael Abraham
| DefinityFirst
Giving To Yourself
Michael Schaffer of Echo Factory explains how philanthropy and charity can be one of your smartest business...
By Mike Schaffer
| Echo-Factory
Digital Transformation for Social Good
Jeffrey Stewart, Chief Marketing Officer for DestinyFirst, goes in depth with corporate social responsibility...
By Jeffrey Stewart
| Definity First
Making a Difference by Aligning Your Career with Philanthropic Endeavors
Jonathan Bluth of Intrepid Investment Bankers explains how he is on the front lines of Health Care, M&A, and...
By Jonathan Bluth
| Intrepid Investment Bankers
Michael Jordan: A Profile in Failure
Despite being the best basketball player – and one of the best athletes – of all time, success was not...
By Jeff Stibel
| Dun & Bradstreet
Big Data + Big AI = Big Results
Take advantage of data by unleashing the power of artificial intelligence
By Majid Abai
| Concepts Rise, LLC
NextGen 10: Sports & Entertainment [2017]
Our annual list of up and comers, movers and shakers, innovators, and disruptors in Sports & Entertainment
By CSQ Staff
Rick Eiserman: Making the Magic Happen
Behind the scenes and off camera, Rick Eiserman and his team at Trailer Park are very likely responsible for...
A.G. & John Spanos: A Supercharged Homecoming
Third-generation NFL executives A.G. and John Spanos, grandsons of Alex Spanos, Chargers owner for more than...
Digital Transformation in Sports and Entertainment
Accelerating transformation to leverage the opportunities of digital technologies
By Michael Abraham
| DefinityFirst
Deal Execution is a Team Sport
What every business owner needs to know about preparing for an executing an M&A transaction
By Brian Levin
| Intrepid Investment Bankers
Deal Execution is a Team Sport
What every business owner needs to know about preparing for and executing an M&A transaction
By Jim Freedman
| Intrepid Investment Bankers
Digital Transformation in Sports and Entertainment
Accelerating transformation to leverage the opportunities of digital technologies
By Jeffrey Stewart
| Definity First
The Relationship Between Reputation Management and Social Media
Learning from the United Airlines fiasco to ensure the same doesn't happen to your brand and your business
By Jennifer Hurless
| Go Be Social Media
Beny Alagem: Resurrecting Icons & Building Communities
Beny Alagem’s Beverly Hilton and Waldorf Astoria Beverly Hills are changing the laws of luxury in one of...
By Hannah Levy
What to Expect When You’re Expecting (To Raise Capital)
When ready to tap the capital markets, focus on what will bring you the greatest value - running your...
By Jim Freedman
| Intrepid Investment Bankers
Trigger Systems
Taking steps to ensure the words "Public Relations" and "Nightmare" never come together
By Mike Schaffer
| Echo-Factory
What to Expect When You’re Expecting (To Raise Capital)
When you ready to tap the capital markets, focus on what will bring you the greatest value - running your...
By Jonathan Zucker
| Intrepid Investment Bankers
Eva Ho: Optimizing Tech Junctures
Proven entrepreneur and venture capitalist Eva Ho has teamed up with TX Zhuo and Arteen Arabshahi to launch...
NextGen10: Innovation & Technology [2017]
This year’s group - compiled with the help of some of the city’s brightest minds and creative talents...
By CSQ Staff
The City of Angels is Flying High
The capital of media and the most entrepreneurial city in the world is quickly morphing into the capital of...
By Howard Marks
| StartEngine
Chris DeWolfe: Mobile Media Mastermind
Myspace co-founder and CEO of Jam City Chris DeWolfe has taken two LA-based tech companies past the $250M...
Mike Jones and the Science Behind Startup Success
From DogVacay to Dollar Shave Club, Mike Jones has backed some of the region’s biggest tech disruptors
Michael Dubin and the Billion-Dollar Shave Club
Michael Dubin basks in the afterglow of his renegade Dollar Shave Club’s acquisition by Unilever
By Martin Booe
Clay Lacy Aviation’s Key to Sky-High Success
Brian Kirkdoffer, Clay Lacy Aviation's CEO, on the lessons, mentorship, and inspiration aviation pioneer Clay...
By Kirk Hawkins
Ian Siegel: Finding the Needle in the Haystack
resource that has revolutionized recruiting
By Kirk Hawkins
Montreal: Exploring Vive La Difference
The second largest French speaking city in the world is also a beacon of internationalism in business,...
St. Augustine: Testament of “Youth”
St. Augustine, America's oldest city, is eternally young at heart.
2016 Philanthropy 100: The Los Angeles Philanthropies You Should Know
Our 4th annual list of the 100 most impactful Los Angeles area philanthropies
By CSQ Staff
Grace Powers: Willing and Able
CEO Grace Powers has leveraged her military and for-profit backgrounds to bolster the National Able...
By Kirk Hawkins
Tara Roth: Leading From the Heart
Goldhirsh Foundation President Tara Roth is bringing innovation and social change to the forefront as she...
The Social Consciousness of Branded Consumer Companies
Consumer companies are redefining what it means to be successful
By Marvin Padilla
| Intrepid Investment Bankers
Play Is the New Networking
Building enduring relationships outside of the boardroom
By Laurel Mintz
| Elevate My Brand
The Social Consciousness of Branded Consumer Companies
Consumer companies are redefining what it means to be successful
By Jim Freedman
| Intrepid Investment Bankers
NextGen10: Sports & Entertainment [2016]
From the ballooning value of sports television rights to the endless stream of Snapchat channels pushing...
By CSQ Staff
Golf Getaway: South African Flair in the California Sunshine
Winner of 167 professional golf tournaments world-wide over seven decades, including nine majors on both the...
By Ryan Byers
Rob Friedman: Hometown Hollywood Journey
Conquering fear while visualizing his personal summit, Lionsgate Motion Picture Group Co-chairman Rob...
By Kirk Hawkins
Keith Brackpool: Flying Out of the Gate
Keith Brackpool is bringing iconic Santa Anita Park up to Millennial speed
Melissa Carbone: Thrill Seeker
Turning one night of the year into a $100M business, Melissa Carbone has made Halloween evergreen
The Digital State of Media and Entertainment
Titanic shifts in how content is distributed and consumed are redefining landscapes around the world
By Andy Popov
| Avasant
NBA’s Approval of Corporate Brand Partnerships Speaks Volumes For Marketing
From sports to entertainment, there’s no escaping the impact of marketing on today’s consumers, but it...
By Laurel Mintz
| Elevate My Brand
Bringing Brands Across the Pond How European brands can succeed in the U.S.
How European brands can succeed in the U.S.
By Mike Schaffer
| Echo-Factory
From Business to Buyer
Marketing trends in the digital to retail pipeline
By Noah Bremen
| bDirect Companies
The CSQ Lifestyle Report Spring 2016: Insights From the Top
Ever wish you could know what your favorite brands are thinking? Now you can. Introducing The CSQ Lifestyle...
By CSQ Staff
It’s a Family Affair
The family office is a new kind of financial partner
By Jonathan Zucker
| Intrepid Investment Bankers
It’s a Family Affair
The family office is a new kind of financial partner
By Jim Freedman
| Intrepid Investment Bankers
The 2015 Disruptors: 11 Companies. 18 Entrepreneurs. $350M Raised. 1 City.
These companies, presented in ascending order, reinforce the fact that Los Angeles is a welcoming landscape...
Chuck Davis: Serial Success Story
From Shopzilla to Swagbucks, Chuck Davis has made a career out of taking companies to the next level
By Kirk Hawkins
Growth Companies Benefit From Final Crowdfunding Rules
On the heels of a landmark SEC ruling, what’s next for investing?
By Scott M. Sachs, CPA
| CohnReznick, LLP
Learning Resilience From Failure
For many business owners, failures are not the end of the road. Instead, they tend to be inflection points...
By Michele L. Havens
| Northern Trust
New Opportunities and New Worries in Online Branding
Get ready for thousands of .com alternates
By Steven C. Sereboff, Esq.
| SoCal IP Law Group LLP
NextGen10: Innovation & Technology [2015]
What’s new with previous Innovation & Technology NextGen 10 honorees? CSQ checked in with some who have...
By CSQ Staff
Jason Nazar: Taking Stock in New Ventures
With his new business set to launch in mid-January, Docstoc Founder Jason Nazar looks to build on past...
Equity Crowdfunding and the Rights of Man
“Money is the seed of money, and the first guinea is sometimes more difficult to acquire than the second...
By Howard Marks
| StartEngine
The 2015 Philanthropy 100
Our 3rd annual list of 100 regional philanthropies you should know
By CSQ Staff
Good Intentions, Great Rewards
Social entrepreneurs are finding novel ways to promote admirable causes while building profitable business...
By CSQ Staff
Is Modern Advertising Art?
Art and culture go hand in hand. Culture and marketing are symbiotic. But art and advertising? That’s a...
By Mike Schaffer
| Echo-Factory
Digital Gives Action Sportswear and Activewear Brands a Fashion Makeover
What’s the new face of acquisition and investment activity?
By Jim Freedman
| Intrepid Investment Bankers
Meet the Bank of America Merrill Lynch Entertainment Industries Group (EIG)
CSQ magazine’s Sports and Entertainment edition has once again created fantastic content and provided...
By Bruce Munster
| Merrill Lynch Private Banking & Investment Group
Jay Samit: A Gumption for Disruption
By acting boldly—and reacting wisely—digital media innovator Jay Samit has hit some soaring high notes...
Welcome (Back) to Boomtown
Las Vegas has been a dazzling escape for grown-ups since its inception. However, it has been through many...
Desirables: Smart(er) Business
Bitium Bitium is a provider of cloud-based identity and access management solutions, including single...
By CSQ Staff
Thinking About Acquisition? Think About Branding
Bringing in a CFO to “clean up the books” before acquisition is a common process. Even if the books...
By Mike Schaffer
| Echo-Factory
Consummate Connoisseur: Spirits of California
California has long been home to some of the nation’s best craft breweries including Sierra Nevada, Stone,...
NextGen10: Innovation & Technology NextGen [2015]
A creative mecca with plenty of drawing power, Los Angeles endures as the entertainment capital of the world....
By CSQ Staff
Seasonal Classics
7 For All Mankind Barry Miguel, President FOUNDED 2000 HQ Vernon, CA DOMESTIC FOOTPRINT More than 100 stores...
By CSQ Staff
Cycles of Innovation
Payment processing is a massive, global market with many niches and multiple participants. In 2012 alone, the...
By Dovi Frances
| SG VC
Doing Good, and Doing It Right
Aristotle once said, “To give away money is an easy matter and in any man’s power. But to decide to whom...
By Marc Pollick
The Culture of Giving
Derived from Greek, the word philanthropy means “love for humanity.” It’s displayed by those who want...
By CSQ Staff
It Takes a Village
Coming together to build a unified community creates far-reaching positive effects for us all
By Lisa deSouza
| RPM Demand
C-Suite Seven: The Region’s Best Cigar Lounges
Our new quarterly feature, The Consummate Connoisseur, will address the finer enjoyments of a discerning...
Jeanie Buss: Values I Learned From My Father
"My father, Dr. Jerry Buss, holds the honor of being the most successful owner in the history of professional...
By Jeanie Buss
Cheryl Boone Isaacs: Front Row Center
As president of the Academy of Motion Picture Arts and Sciences, Cheryl Boone Isaacs is a leading advocate...
By Yoji Cole
Reading the Coverage
The competitive edge means having the advantage to outperform the competition. The result is a “win,” be...
By CSQ Staff
Say Something…That Matters
Quality speaks louder than quantity if you want your message to stand out
By Lisa deSouza
| RPM Demand
The Future of Online Advertising
When we think about the evolution of advertising, we often remember the famous McDonald’s TV commercials,...
By Matthew Zehner
| ZehnerGroup
The An Family: All in the Family
With Helene An’s sage leadership and exquisite Euro-Vietnamese recipes, House of An continues to refine its...
2013’s Top Los Angeles Realtors
From the shores of Malibu to the cliffs of Santa Barbara, and from the valley that is Conejo to the...
Daniel Yomtobian: No Missing Links
With the ability to analyze clicks in real time, Daniel Yomtobian has built Advertise.com into a PPC bonanza...
Evolve Media: Building Better Virtual Communities
Brian Fitzgerald and Aaron Broder are co-founders of Evolve Media, LLC, a unique digital media company that...
By CSQ Staff
Land: Innovations From the LA Auto Show
Since 1907, the LA Auto Show has been a landmark feature of the city’s pre-holiday attractions. During the...
By CSQ Staff
Chris Achar: A “Sip” Off the Ol’ Block
Chris Achar, CEO of Genzum Life Sciences and son of Ravi Achar, is an innovator in his own right. Growing up,...
You Can’t Handle the Truth
Why implementing a marketing automation and/or CRM system is not the right solution for everyone
By Lisa deSouza
| RPM Demand
Software Companies as an Investment Asset Class
Among many of the venture capital trends and focuses of the past 12 years, we are beginning to see the...
By Dovi Frances
| SG VC
Startup Weekend
Examining the growing impact of the startup culture – and startup events – is having on the Southern...
By Steven C. Sereboff, Esq.
| SoCal IP Law Group LLP
Second Homes: Island Living
Luxurious, amenity-filled second home and leasing opportunities around the world take full advantage of their...
Innovation is the Keystone for Business Success
No matter your industry, working with an innovative eye is paramount to success
By Robert B. Yallen
| The InterMedia Advertising
The Underlying Value in Consumer Loyalty
Tech and media companies are paving the way for customer loyalty and retention
By Jim Cathcart
| Cathcart Institute