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Marketing

Displaying 14 Results

Charlie Ittner

Charlie Ittner

Managing Partner

Darien Group

Marketing, Branding & Communication

Bringing the Experience Economy to Low-Engagement Industries

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Mike Schaffer

Mike Schaffer

Founder & CEO

Echo-Factory

Marketing, Advertising

Sports Advertisers Are Demanding More Than Awareness, and You Should Too

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Michael Abraham

Michael Abraham

CCO

DefinityFirst

Marketing

The Humanity of an Artificially Intelligent Marketplace

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Tom Alexander

Tom Alexander

Founder & CEO

PK4 Media

Marketing, Advertising

Noah Bremen

Noah Bremen

Founder & CEO

bDirect Companies

Marketing

From Business to Buyer

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Tony Giordano

Tony Giordano

Founder & CEO

Giordano Industries

Marketing, Social & Digital Media

The Overlooked Aspect of Social Media

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Erik Huberman

Erik Huberman

Founder & CEO

Hawke Media

Marketing, Digital Agency

Why Taking Marketing In-House Could Be Your Biggest Business Mistake

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Jennifer Hurless

Jennifer Hurless

Founder & CCS

Go Be Social Media

Marketing, Social & Digital Media

The Future of Giving Is Online

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Laurel Mintz

Laurel Mintz

Founder & CEO

Elevate My Brand

Marketing, Advertising, Public Relations, Social & Digital Media

Play Is the New Networking

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Brad Schy

Brad Schy

Founder

Musical Chairs Ticket Service

Marketing

An International Ticket for Change

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Jeffrey Stewart

Jeffrey Stewart

CMO

Definity First

Marketing

The Humanity of an Artificially Intelligent Marketplace

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Michael Terpin

Michael Terpin

Founder & CEO

SocialRadius

Marketing, Social & Digital Media

Technology Changes Everything

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Robert B. Yallen

Robert B. Yallen

President

The InterMedia Advertising

Marketing, Advertising

As New Methods Emerge for Generating Business, Maintaining Customer Relationships Is Still Key

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Matthew Zehner

Matthew Zehner

Founder & CEO

Zehner

Marketing

Driving Engagement for Art and Cultural Organizations

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Articles

Why Taking Marketing In-House Could Be Your Biggest Business Mistake

An outsourced CMO shares two cautionary tales of what can happen when companies try to take all their...
By Erik Huberman | Hawke Media

When You’re a CEO, You Don’t Have Time to Play the Victim

Instead of dwelling on what’s out of your control, focus on what you can do
By Erik Huberman | Hawke Media

Driving Engagement for Art and Cultural Organizations

Connect communities through art and culture with relevant branding and user experiences
By Matthew Zehner | Zehner

Masquerading Technology as Art

Invoke streamlined design and artistic elements to beautifully integrate technology into your home
By Aramis Hernandez | INC Technologies

Why Maintaining Transparency is a Marketer’s Responsibility

With so many agencies participating in dishonest media buying practices, it’s up to marketers to maintain...
By Erik Huberman | Hawke Media

The Future of Giving Is Online

Social media and Internet crowdfunding have become integral sources in raising funds for charitable causes in...
By Jennifer Hurless | Go Be Social Media

Help Me, Help You

Why Bringing Your Marketing In-House May Be the Worst Business Decision You Can Make
By Erik Huberman | Hawke Media

Putting Responsible Practices into Play

Evaluating ESG—­environmental, social, governance—is necessary for business today
By Charlie Ittner | Darien Group

Sports Advertisers Are Demanding More Than Awareness, and You Should Too

Definitive action trumps the noise of mere visibility
By Mike Schaffer | Echo-Factory

Collaboration and Community: The Keys to Successful Events

Face-to-face interaction is becoming more and more valuable in this increasingly-digital world. Creating your...
By Erik Huberman | Hawke Media

How Retention Based Pay Helps Client Relations

An in-depth look into rewarding an employee with retention based pay to maintain their drive and a client's...
By Erik Huberman | Hawke Media

How to Stay Relevant in an Ever-Evolving Industry

Tips and tricks for marketers to stay in the know
By Erik Huberman | Hawke Media

What Brand and Design Can Do for Investment Managers

Charlie Ittner of the Darien Group examines the rise and recreation of brand and design at Accenture,...
By Charlie Ittner | Darien Group

Digital Marketing Even Your CFO Will Love

Mike Schaffer, Founder & CEO of Echo Factory, shares with us the four formulas that will prove your impact on...
By Mike Schaffer | Echo-Factory

The Humanity of an Artificially Intelligent Marketplace

Jeffrey Stewart discusses using Amazon Go – the AI-driven convenience store of the future – as the...
By Jeffrey Stewart | Definity First

The Humanity of an Artificially Intelligent Marketplace

Michael Abraham talks using Amazon Go – the AI-driven convenience store of the future – as the barometer...
By Michael Abraham | DefinityFirst

Separating the Brilliant From the Bull**** in Ad Tech

How I learned to value ROI when making purchasing decisions, even in the ad tech space
By Mike Schaffer | Echo-Factory

Social Media’s Augmented Future

Jennifer Hurless explores key takeaways from Facebook's November 2017 conference
By Jennifer Hurless | Go Be Social Media

Digital Transformation for Social Good

Michael Abraham, Chief Creative Officer for DestinyFirst, goes in depth with corporate social responsibility...
By Michael Abraham | DefinityFirst

How Social Media is Influencing Our Culture

A look at five detrimental habits practiced too often across various social platforms and channels
By Jennifer Hurless | Go Be Social Media

Giving To Yourself

Michael Schaffer of Echo Factory explains how philanthropy and charity can be one of your smartest business...
By Mike Schaffer | Echo-Factory

Digital Transformation for Social Good

Jeffrey Stewart, Chief Marketing Officer for DestinyFirst, goes in depth with corporate social responsibility...
By Jeffrey Stewart | Definity First

Digital Transformation in Sports and Entertainment

Accelerating transformation to leverage the opportunities of digital technologies
By Michael Abraham | DefinityFirst

Digital Transformation in Sports and Entertainment

Accelerating transformation to leverage the opportunities of digital technologies
By Jeffrey Stewart | Definity First

The Relationship Between Reputation Management and Social Media

Learning from the United Airlines fiasco to ensure the same doesn't happen to your brand and your business
By Jennifer Hurless | Go Be Social Media

What Happened to ESPN and How to Make Sure it Doesn’t Happen to You

Exploring the very public tumult and downfall of ESPN, a strong and identifiable American brand
By Mike Schaffer | Echo-Factory

Trigger Systems

Taking steps to ensure the words "Public Relations" and "Nightmare" never come together
By Mike Schaffer | Echo-Factory

Play Is the New Networking

Building enduring relationships outside of the boardroom
By Laurel Mintz | Elevate My Brand

NBA’s Approval of Corporate Brand Partnerships Speaks Volumes For Marketing

From sports to entertainment, there’s no escaping the impact of marketing on today’s consumers, but it...
By Laurel Mintz | Elevate My Brand

Bringing Brands Across the Pond How European brands can succeed in the U.S.

How European brands can succeed in the U.S.
By Mike Schaffer | Echo-Factory

From Business to Buyer

Marketing trends in the digital to retail pipeline
By Noah Bremen | bDirect Companies

Is Modern Advertising Art?

Art and culture go hand in hand. Culture and marketing are symbiotic. But art and advertising? That’s a...
By Mike Schaffer | Echo-Factory

Want to Control the Conversation? Make It Easy for the Media

When Lumber Liquidators stock (NYSE:LL) plunged 60 percent in late February of this year, it wasn’t because...
By Mike Schaffer | Echo-Factory

Thinking About Acquisition? Think About Branding

Bringing in a CFO to “clean up the books” before acquisition is a common process. Even if the books...
By Mike Schaffer | Echo-Factory

The Faux Resurrection of Branding

It has been announced that branding is dead, and perhaps has been for some time. Wired claimed it in 2004....
By Mike Schaffer | Echo-Factory

Successful Online Fundraising for the Digital Generation

The days of direct mail to solicit donations are a thing of the past. Generation X and Generation Y, also...
By Matthew Zehner | Zehner

The Future of Online Advertising

When we think about the evolution of advertising, we often remember the famous McDonald’s TV commercials,...
By Matthew Zehner | Zehner

Technology Changes Everything

If you haven’t noticed, technology has not slowed down any since it started changing life as our ancestors...
By Michael Terpin | SocialRadius

As New Methods Emerge for Generating Business, Maintaining Customer Relationships Is Still Key

When I first joined my father in our advertising and media organization, I was tasked with targeting new...
By Robert B. Yallen | The InterMedia Advertising

The Overlooked Aspect of Social Media

As Facebook, Twitter, and Linkedin grow, so does their affect on your business
By Tony Giordano | Giordano Industries

Innovation is the Keystone for Business Success

No matter your industry, working with an innovative eye is paramount to success
By Robert B. Yallen | The InterMedia Advertising
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