How People are Staying Fit at Home using the Mirror

Forget tedious gym trips, boring exercise bikes, or dreaded treadmills.

Interactive fitness device startup Mirror has the power to show you where you are, where you’ll be, and how to get there—all from a glance. The Mirror is just what it appears to be. With the flip of a switch and the launch of an app, it becomes so much more: An LCD screen in the sleek, elegant mirror displays an instructor, health data like heart rate and calories burned, and other users virtually competing with you. The Mirror’s service provides thousands of on-demand cardio, strength, yoga, and boxing workouts through its vast library. According to The Wall Street Journal and the New York Times, the company has raised $75M from investors like Spark Capital (Foursquare, Warby Parker), First Round Capital (Uber, Blue Apron), and Lululemon. The self-described “modern home gym” costs $1,495 with a $39 monthly membership to access classes.