James Karklins '22 C-Suite Advisor Since 2022

As a lead generation and audience marketing expert with over 15+ years of experience in lead generation, audience growth and virtual events and dealing with high-profile companies such as Gartner, Newsweek and Observer Media, I believe the old way of using content to drive leads (downloading a white paper, attending a webinar, etc…) is long gone. The new way is by building an engaged online community with the right people that will increase trust, leads, and sales.