Roman Speron works out of Crescent Heights’ corporate office on Century Park East, just down the street from the site of his company’s newest 40-story project, Ten Thousand. The features an angular, all-glass façade by Handel Architects and the design was inspired by the work of 20th-century modernists Richard Neutra and Rudolph Schindler.
CSQ How has Century City changed over the years and why is it a great time to live there?
ROMAN SPERON Century City has always been a great place for business. Some of the biggest professional services firms and entertainment companies in LA are headquartered here including CAA and Fox Studios. With the Westfield Mall, there’s already a strong pre-existing retail anchor and great dining options, but there are so many great additions coming in 2016 and 2017, that it’s a very exciting time to move here.
CSQ How do you see Century City evolving over the next 5 years?
RS With major construction finishing in the next year on not only new residences like Ten Thousand and incredible retail experiences such as Mario Batali’s Eataly, Century City will draw many who wish to live in an urban high-rise environment similar to what they might expect in Manhattan but with all of the perks of great year-round weather and other enticing benefits of Los Angeles. Over the next five years we are going to see people begin to look to Century City as their new permanent home, moving here to take advantage of all these new attractions which will bring more life to the community than it has seen ever before.
CSQ Tell us about the new Ten Thousand property and why it is exciting for this community.
RS Ten Thousand is located at the gateway to Beverly Hills, on the edge of Century City, giving residents the best of both areas not to mention Santa Monica and the beach communities just 10 minutes to the west. Along with beautiful panoramic views of the Pacific Ocean, downtown LA, and Beverly Hills, our building has been designed to offer residents incomparable full-service living. Ten Thousand is the only residential high rise in Beverly Hills to offer an all-access leasing experience, where residents will be immersed in a true five-star hotel environment all of the time, but with the added convenience of being home. Ten Thousand will include a one-acre south-facing park on the third floor, both an indoor lap pool and an outdoor sunning pool, indoor and outdoor movie theaters, and an array of other amenities.