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Kevin Chang '22 Contributor Since 2022

Senior Vice President | Ultimate Fighting Championship (UFC®)


Kevin Chang serves as Senior Vice President at the UFC, the world’s premier mixed martial arts organization and undisputed global icon of combat sports. Chang was the driving force in establishing the UFC Performance Institute Shanghai®, the world’s largest and most advanced MMA and elite athlete training facility; designated as the Official High-Performance Advisor of the Chinese Olympic Committee, and home of the UFC Combine® and the UFC Academy®. He first joined the UFC in 2011 and is responsible for the company’s overall business and operations in the region including media rights and content distribution, live events, athlete development, PR and social media outreach, corporate partnerships, and investments.

Under his leadership, the popularity of UFC in Asia has flourished, with China becoming the company’s most important country for international expansion. Chang and his team have hosted sell-out events across Asia including Mercedes-Benz Arena in Shanghai, Saitama Super Arena in Tokyo, KPSO Dome in Seoul, Singapore Indoor Stadium and several other world class venues. His team has also been recognized for their accomplishments across several industry awards including branding and creative, events operations and social media.

Prior to joining UFC, Chang began his career in sports at the National Football League in New York, where he served as Director of International Media. In 2008, he opened the first China office and earned a “Commissioner’s Award” for producing the League’s very first locally produced online live streaming broadcast, a precursor to Gamepass that has become the centerpiece of the NFL’s international distribution strategy. A native of Honolulu, he holds a BA from Pomona College and a China-focused MBA from the University of Hawaii, East-West Center for Asian Studies.

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 188 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada.

For more information, visit and follow UFC on Facebook, Twitter, Snapchat, Instagram and TikTok: @UFC.

Thought Leadership By Kevin:

Fighting for Success: Expanding Into the Diverse Markets of Asia

UFC Senior Vice President and Head of APAC Kevin Chang discusses key lessons on growing the sports brand in...
By Kevin Chang | Ultimate Fighting Championship (UFC®)