Jim Shreve '22 Contributor Since 2022

President and CEO | Baccarat


Jim Shreve is the President and CEO of Baccarat North America. Known for his innovative approach, Jim has modernized the crystal industry in North America with his modern way of expressing the brand’s DNA. “We don’t want to be known as ‘Grandmothers Crystal’, we want to be known for beautiful things that must be used everyday!” His unconventional style for not doing the norm has gotten the attention of the wholesale partners that represent Baccarat. Since joining Baccarat, Baccarat has experienced strong sales growth under his leadership. “It’s all about individually touching the customer one at a time. Who doesn’t like pretty things! Why are we locking up our Baccarat? We should be using it every day because every day is all we have.”

Prior to joining Baccarat, Mr. Shreve served as Vice President and Head of Global Merchandising at Diesel. He led Diesel’s merchandising teams worldwide to create innovative merchandising strategies and campaigns, ensuring product consistency in all Diesel boutiques for Diesel, Diesel Black Gold, and Diesel Kids. During his five years with Diesel, Mr. Shreve worked in Diesel’s New York office and later, led global merchandising from the company’s headquarters in Italy.

Prior to joining Diesel, Mr. Shreve worked in the South of France for Façonnable, where he oversaw European buying, merchandising, planning, and product development. He also spent 13 years with Gap Inc in several functions, ending his career with Gap Inc as a Senior Director Merchandise Planning for Gap Body. He was part of the team that transformed Banana Republic into a modern sportswear company from a safari-inspired company. He then moved to Gap International over-seeing Merchandise Planning for Gap Kids Europe. Mr. Shreve began his career at Nordstrom where he worked in their Men’s division, opening several new stores for Nordstrom with a focus on strong customer service and personal clientele.

Mr. Shreve speaks fluent French and English and holds a BA in Business Administration from Saint Mary’s College of California. Mr. Shreve is an active member of God’s Love We Deliver, an American non-profit organization based in New York.

Thought Leadership By Jim:

Baccarat Offers Luxury Gifting for Everyday Occasions

In a Q&A with CSQ, Jim Shreve, Baccarat president and CEO, North America, shares how the French crystal...
By Jim Shreve | Baccarat