Phil Fersht '26 C-Suite Advisor Since 2026

Phil Fersht, CEO and Chief Analyst of HFS Research, is widely recognized as the world’s leading analyst focused on reinventing business operations to exploit AI innovations and the globalization of talent.  He recently coined the term “Services-as-Software” to describe the future of professional services, where people-based work is blurring with technology.  

Fersht identifies change agents enabling organizations to access critical data and exploit the huge global talent base. He trademarked the term “Generative Enterprise” in 2023, articulating the pursuit of AI technologies based on Language Models to reap huge business benefits for organizations seeing to continuously generating new ideas, redefine how work gets done, and disrupt business models steeped in decades of antiquated processes and technology.  His reputation drove him to establish HFS Research in 2010, which today is one of the leading industry analyst and advisory firms and the undisputed leader in business and tech services and process technologies research.

Phil is also the author of the most widely read and acclaimed blog in the global services industry, Horses for Sources, which is now entering its 19th year. He regularly speaks at major industry events such as World Economic Forum, NASSCOM, ABSL, and HFS Research Summits.  He has been named Analyst of the Year three times by the Institute of Industry Analyst Relations.