Drew Sheinman '20 C-Suite Advisor Since 2020

Founding Partner | Brand Velocity Partners


Drew has a track record built on success with over 20 years of leadership and operational experience developing and executing innovative and successful revenue programs and new business ventures in the entertainment/sports and media industries. He has generated hundreds of millions of dollars in contracted revenue via his new business development strategies.

He has extensive experience developing and commercializing global celebrity, sports and lifestyle brands and businesses as an owner, entrepreneur and venture partner. He works with premier companies, entrepreneurs and celebrities to develop their business, differentiate their brand, enter new markets, and grow new revenues.

Previously Drew held senior level marketing/new revenue development roles as SVP Brand Ventures WME-IMG (Endeavor), Chief Marketing and Revenue Officer for the Breeders Cup World Championship, President of Simon Brand Ventures, VP Business Development Madison Square Garden and the Coca- Cola Company and with sports team owners of The Baltimore Orioles/Washington Redskins, and New York Mets where both franchises broke attendance and revenue records and achieved industry recognition for innovation.

His noted groundbreaking accomplishments as a pioneer include establishing a new profit center revenue model for the commercial real estate industry, a new model for athletes becoming business owners, the creation of sports as entertainment business ventures: MTV Rock n’ Jock, and the Entertainment/Sports industry’s first ever interactive FanFest for Major League Baseball , the Coca-Cola company and International Olympic Committee.

Drew has been featured in media including CNN, CNBC, ABC News, New York Times, NY Post, Business Week, Sports Illustrated, Sports Business Journal, and Boston Globe for his breakthrough revenue development innovations and ventures.

Thought Leadership By Drew:

How to Vet a Private Equity Partner

Five questions to ask yourself before you set out on the journey of private equity investment.
By Drew Sheinman | Brand Velocity Partners

How to Make Big Plays in Sports and Business

Swinging for the fences requires constant curiosity.
By Drew Sheinman | Brand Velocity Partners