Lizanne Falsetto '21 Contributor Since 2021

Lizanne Falsetto is a celebrated CEO & founder of thinkThin®, health and wellness visionary, retail trend spotter, sought-after business media commentator, and advisor to the next-generation of entrepreneurs. While a successful fashion model, she hungered for a protein-rich, high-energy on-the-go snack that was low in sugar and gluten-free. thinkThin® was founded to address this market opportunity. Crafted by hand from a personal recipe, thinkThin® quickly scaled nationally and globally. What began as a clear market opportunity in health foods ended up as a 20-year tenure as CEO of one of the fastest-growing health food brands in history.

After thinkThin® was acquired, Lizanne began a new chapter with LF Advisory as an advisor to CEOs and entrepreneurs. LF Advisory focuses on small to medium-sized, entrepreneurial companies with high growth potential in the food, beverage, nutrition/health & beauty sectors of the natural food & wellness industries – and identifies opportunities in these explosive segments. LF Advisory also offers corporate advisory services for large global enterprises. Lizanne’s vision for LF Advisory is to collaborate with like-minded entrepreneurs and CEOs to bring consumers better sustainable and socially conscious products to market with a strategic marketing & retail strategy in the ever changing food & wellness industries.

Using the arsenal of knowledge and expertise she accumulated during her entrepreneurial journey, Lizanne developed The Holistic Success Method®. A multi-faceted approach to business that relies on key aspects of one’s life working healthily together in order to succeed, which she shares with entrepreneurs of all levels.