Monica Kirchner, wife of Jon Kirchner (CEO of Calabasas-based DTS), is branching out of the boardroom (she is, after all, a lawyer and investment banker) with her newest project Luxury Partners LLC, the holding company for the new Internet domain .luxury (dot luxury). This new addition to the .com, .net, .org, family of web extensions is the brainchild of the Kirchners along with longtime friend Kirsten Hansen. What Monica, with the support of her husband and friend, is attempting to do is organize and revolutionize the online advertising and shopping experience.
Monica Kirchner assesses the current Internet world as something akin to early libraries before they instituted the Dewey Decimal System. Until that came along, finding what you were looking for was left to the memory of “Marian the librarian.” Now library books are organized. And that’s what the new .luxury domain plans to provide. If you’re looking for a high-end target audience or elite product, if luxury is part of your sales equation, then this will be your go-to source. “Think of it as taking Rodeo Drive globally,” she says.
Jon and Monica Kirchner are proving to be separate but equal purveyors of progress. When it comes to sonic goods (Jon at DTS) and discerning lifestyle (Monica at .luxury), if you want to keep up with the Joneses, you’d be well-served to keep pace with the Kirchners. join.luxury