Marriott Enters Hamptons Short-Term Rental Market

Hotel giant Marriott International is moving into the cutthroat Hamptons rental market as its Homes & Villas short-term rental initiative partners with StayMarquis, a New York–based firm.

While hotel chains, including Marriott, were crushed by nationwide quarantines, the Hamptons rental market saw spikes in demand from New York City inhabitants. In response, Marriott joined with StayMarquis, which has about 600 properties, to deliver hotel-quality properties and services. Marriott developed Homes & Villas in May 2019 for its 140M loyalty program members after travel disruptors like Airbnb exploded in popularity.