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Digital Transformation in Sports and Entertainment

Accelerating transformation to leverage the opportunities of digital technologies
By Michael Abraham | Co-Founder & Creative Director

Digital Transformation in Sports and Entertainment

Accelerating transformation to leverage the opportunities of digital technologies
By Jeffrey Stewart | Co-Founder & CEO

The Relationship Between Reputation Management and Social Media

Learning from the United Airlines fiasco to ensure the same doesn't happen to your brand and your business
By Jennifer Hurless | Founder & CCS

What Happened to ESPN and How to Make Sure it Doesn’t Happen to You

Exploring the very public tumult and downfall of ESPN, a strong and identifiable American brand
By Michael Schaffer | Co-founder & CEO

Trigger Systems

Taking steps to ensure the words "Public Relations" and "Nightmare" never come together
By Michael Schaffer | Co-founder & CEO

Play Is the New Networking

Building enduring relationships outside of the boardroom
By Laurel Mintz | Founder & CEO

NBA’s Approval of Corporate Brand Partnerships Speaks Volumes For Marketing

From sports to entertainment, there’s no escaping the impact of marketing on today’s consumers, but it...
By Laurel Mintz | Founder & CEO

From Business to Buyer

Marketing trends in the digital to retail pipeline
By Noah Bremen | Founder & CEO

Is Modern Advertising Art?

Art and culture go hand in hand. Culture and marketing are symbiotic. But art and advertising? That’s a...
By Michael Schaffer | Co-founder & CEO

Want to Control the Conversation? Make It Easy for the Media

When Lumber Liquidators stock (NYSE:LL) plunged 60 percent in late February of this year, it wasn’t because...
By Michael Schaffer | Co-founder & CEO

Thinking About Acquisition? Think About Branding

Bringing in a CFO to “clean up the books” before acquisition is a common process. Even if the books...
By Michael Schaffer | Co-founder & CEO

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