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Digital Marketing Even Your CFO Will Love

Mike Schaffer, Founder & CEO of Echo Factory, shares with us the four formulas that will prove your impact on...
By Mike Schaffer | Echo-Factory

Separating the Brilliant From the Bull**** in Ad Tech

How I learned to value ROI when making purchasing decisions, even in the ad tech space
By Mike Schaffer | Echo-Factory

Giving To Yourself

Michael Schaffer of Echo Factory explains how philanthropy and charity can be one of your smartest business...
By Mike Schaffer | Echo-Factory

What Happened to ESPN and How to Make Sure it Doesn’t Happen to You

Exploring the very public tumult and downfall of ESPN, a strong and identifiable American brand
By Mike Schaffer | Echo-Factory

Trigger Systems

Taking steps to ensure the words "Public Relations" and "Nightmare" never come together
By Mike Schaffer | Echo-Factory

Is Modern Advertising Art?

Art and culture go hand in hand. Culture and marketing are symbiotic. But art and advertising? That’s a...
By Mike Schaffer | Echo-Factory

Want to Control the Conversation? Make It Easy for the Media

When Lumber Liquidators stock (NYSE:LL) plunged 60 percent in late February of this year, it wasn’t because...
By Mike Schaffer | Echo-Factory

Thinking About Acquisition? Think About Branding

Bringing in a CFO to “clean up the books” before acquisition is a common process. Even if the books...
By Mike Schaffer | Echo-Factory

The Faux Resurrection of Branding

It has been announced that branding is dead, and perhaps has been for some time. Wired claimed it in 2004....
By Mike Schaffer | Echo-Factory


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