Kofi Nartey

Kofi Nartey

CEO | Society Real Estate & Development

Email
[email protected]

Total Units Sold 
3000+ as a firm

Total Sales Volume 
$6B as a firm

Market Served
Beverly Hills Based | Globally Connected

Notable Clients
Michael Jordan, Matt Kemp, Kevin Durant, Jason Kidd, Kenya Barris, James Van Der Beek, Raphael Saadiq, Candace Parker, Neve Campbell, Derek Fisher, Marcellus Wiley

Notable Transactions
We are currently negotiating over $300M of residential and commercial deals.


Kofi Nartey: How This Real Estate Broker For Clients Like Michael Jordan and Kevin Durant Adapted His Business Strategy

CSQ caught up with the CEO of Society Real Estate & Development, the private real estate firm servicing celebrity and luxury real estate commercial, and new development.

What drives your passion for Real Estate?

The thing that fuels me on a daily basis is unlocking potential: in myself, in others, and in the properties that we sell. Real estate allows me to do this through deal making, creative marketing, business building, and helping others realize their goals. It is a great feeling selling a properties story to the right buyer or finding the perfect property for a buyer. Now, our passion has expanded to developments and commercial real estate opportunities. We bring the same drive, expertise, and reach to this part of the industry.

What differentiates you from other agents?

I believe it’s our ability to harness our unique experiences, expertise, and skills that truly differentiates us. For me, I combine my sports and entertainment experience with my business school background, and now eighteen years of real estate experience, to bring my clients and my firm drive, passion, hard work, creativity, and a level of humanity that is unique in this industry. Plus, I like to have fun!

What strategies have you adopted to adapt to social distancing in the current COVID-19 economy?

We have been leaning on technology that still has a capacity for personal interaction. The video conferences have proved invaluable and we have used a property showing app called Reveo with great success. It allows real time engagement in a video format that can be saved and shared. We are also creating more interactive property video and virtual touring content. The key has been still capturing the emotions of a property through video. I feel like my background in the entertainment industry has helped me with that. If it can be done in movies, we can do it in tastefully in real estate.


What would you consider as one of your philosophies of life?

One of my life philosophies is that we have a responsibility during our lifetime to realize all of our gifts and share them with the world. I am excited about the opportunity that my new firm, Society, has given me and my associates to share our collective experience and gifts. Real estate is our vehicle, and we will help our clients across their real estate portfolios. That being said, we hope the experience of working with us is one that contributes to one’s overall life experience in a way that is desirably different.