Buying Time: Conscious Consumers

Following in the footsteps – of Blake Mycoskie and TOMS shoes, these companies give every time they get, paying it forward to those in need of help from a friend.


Out Of Print

Out of Print sells book-themed apparel and merchandise – for a greater purpose. The literary-loving enterprise has a wide array of products such as shirts, sweaters, tote bags, mugs, and more. Popular novels and writers are featured: Pride & Prejudice, The Great Gatsby, Alice in Wonderland, Sherlock Holmes, William Shakespeare, George Orwell, Ernest Hemingway, and more. Out of Print strives to promote literacy in underserved communities by funding literacy programs and donating books. For each product sold, one book will be donated to a community through the company’s partnership with Books for Africa.



Wine was founded in 2007 by Jake Kloberdanz and his coworkers. The Napa Valley company’s vision is to make the world a better place through their products and experiences. They donate half of their profits to charities through their ONEHOPE Foundation, which has raised over $1M. Each bottle of ONEHOPE wine has a donation amount connected with it, and buyers can either take a suggestion from the company about where that bottle of wine’s donation should go, or nominate a charity of their own choosing. In addition to selling the wines from their vineyards, ONEHOPE also sells 100% arabica coffee to support indigenous farmers.


Hand In Hand

Hand in Hand sells American-made, palm-free, and vegan-friendly soaps and other bathroom products. Wife-and-husband duo Courtney Apple and Bill Glaab founded the firm with sustainability in mind and the belief that there is more to being an entrepreneur than just making money. Hand in Hand’s business model pledges that for each bar of soap a customer purchases, another bar of soap and a month’s supply of clean drinkable water is provided to children in need.



In 2010, Alessandro Rosano, Daniele Guidi, and Emma Bogren founded WeWOOD, a watch brand that manufactures wooden watches. As the company name implies, these timepieces are crafted from recycled and non-chemically modified wood — aside from the glass, battery, pins and clasp. Originally based in Italy, WeWOOD now has an office in Los Angeles. As part of the company’s commitment toward preserving the environment, WeWOOD says they plant one tree for each watch sold, partnering with American Forests in North America and Trees for the Future internationally to achieve this.