Mike is a co-founder, partner, and CEO at Echo-Factory, a creative agency headquartered in Pasadena, California. Echo-Factory works with a range of clients, including established companies like MagLite, Audi USA, and Troy Lee Designs, as well as startups and smaller companies that are investing in rapid growth. The agency has been awarded many times for its work, including two “Best in Show” ADDY® awards. Mike started out as an advertising photographer, and partnered with creative director Dea Goldsmith to found Echo-Factory in 2008. Today, Mike’s primary role is as a marketing consultant and brand strategist.

Articles By Michael

Trigger Systems

Taking steps to ensure the words "Public Relations" and "Nightmare" never come together
By Michael Schaffer | Co-founder & CEO

Is Modern Advertising Art?

Art and culture go hand in hand. Culture and marketing are symbiotic. But art and advertising? That’s a...
By Michael Schaffer | Co-founder & CEO

Want to Control the Conversation? Make It Easy for the Media

When Lumber Liquidators stock (NYSE:LL) plunged 60 percent in late February of this year, it wasn’t because...
By Michael Schaffer | Co-founder & CEO

Thinking About Acquisition? Think About Branding

Bringing in a CFO to “clean up the books” before acquisition is a common process. Even if the books...
By Michael Schaffer | Co-founder & CEO

The Faux Resurrection of Branding

It has been announced that branding is dead, and perhaps has been for some time. Wired claimed it in 2004....
By Michael Schaffer | Co-founder & CEO