Aston Martin to Debut New Powerboat at Monaco Yacht Show

Aston Martin has mastered the capabilities of smooth precision on terra firma. Now, the British automaker is taking a deep dive into the luxury boating market. In partnership with Quintessence Yachts and Mulder design, the company has formulated its first model speedboat, the AM37. Having built its reputation over the past 100-plus years as a […]

June 26, 2015

w-3

Aston Martin has mastered the capabilities of smooth precision on terra firma. Now, the British automaker is taking a deep dive into the luxury boating market. In partnership with Quintessence Yachts and Mulder design, the company has formulated its first model speedboat, the AM37. Having built its reputation over the past 100-plus years as a company that emphasizes power, speed, and luxury, the soon-to-be-revealed AM37 is no exception. While not the first British carmaker to attach its brand to a boat (in 2014, Rolls-Royce announced a $5mm superboat dubbed the “Aeroboat” crafted and powered by an 1,100-horsepower engine), Aston’s AM37 stands to compete with any vessel on the high seas. Quintessence Yachts come standard with interactive voice control and activation, a fully HD-integrated touch screen with navigation and multimedia system, and remote controlled functions. Mariella Mengozzi, CEO at Quintessence Yachts, said of the partnership, “We are sure that the Aston Martin ethos of ‘Power, Beauty and Soul’ can be successfully translated into the yachting environment in a very special way.” The construction of these boats mimics the classic design used in Aston Martin automobiles, featuring stiff composite materials, such as carbon fiber, in their composition. Quintessence comes into the equation with their unique vacuum infusion technology to construct a strong hull. Aston Martin, keen on making a splash in line with their British brethren, will reveal the AM37 this September at the Monaco Yacht show.

Monaco Yacht Show

Since its inaugural showing in 1991, the Monaco Yacht Show has become the largest superyacht showcase in the world, despite being held in the world’s second smallest country. The total length of the yachts shown in 2014 was 16,991 feet, which is longer than the Circuit de Monaco and further than a Formula 1 car can travel in 60 seconds at its maximum speed. Annually, more than 500 exhibitors display their products across more than 66,000 square feet to more than 33,000 attendees. In-water, more than 100 superyachts are displayed.

Did You Know
Known for its legendary casinos in Monte Carlo, citizens of Monaco are not allowed to gamble. Luckily, James Bond is British. / monacoyachtshow.com

Cannes Yachting Festival

September 8–13
The festival is held across two ports in the French Riviera, the “Le Vieux Port” and “The Port Pierre Canto.” In total, the two ports serve as home to almost 550 boats and as many as 100 world premieres. / cannesyachtingfestival.com

Genoa Boat Show

September 30–October 5
Now in its 53rd year, the Genoa Boat Show is one of Europe’s most attended events annually. 2014 saw more than 100,000 attendees, 1,000 boats, and 1,300 sea trials./ genoaboatshow.com

Want to get ahead with exclusive updates from CSQ? Join today.